Summary In today's episode, I explain how to turn busy, non-digital senior leaders into a steady source of content marketing through a low-lift video Q&A system. Here's what this means for you. You can build an evergreen content library without burning out executives, using just 30 minutes of their time per month. You'll also learn…
Summary In today's episode, I walk through how to build a personal brand when a famous namesake dominates search results and how to compete in an era of AI-generated content. Here's what this means for you. You gain a clear roadmap for claiming your digital identity and future-proofing your brand before machine-written content floods the…
Summary In today's episode, I walk through how to document your marketing analytics approach using a four-question framework that turns raw data into actionable decisions. Here's what this means for you. You gain a simple, repeatable method to stop drowning in dashboards and start making confident changes to your marketing based on what the numbers…
Summary In today's episode, I tackle Travis's question about whether publishing blog posts on LinkedIn that already live on your site carries negative SEO implications. Here's what this means for you. You'll discover that duplicate content penalties no longer exist and learn the real signals that determine which version Google treats as authoritative. You'll also…
Summary In today's episode, I walk through attribution analysis and preview a hands-on workshop at the Martech Conference in Boston covering why attribution matters and how marketers can build models that actually work. Here's what this means for you. You get a clear path from messy marketing data to confident budget, resourcing, and hiring decisions…
Summary In today's episode, I share how I track channel and content performance metrics by extracting Google Analytics data and processing it with machine learning tools. Here's what this means for you. You get a prescriptive view of what to do next instead of a descriptive view of what already happened, so your marketing decisions…
Summary In today's episode, I walk through the five must-check sections of the new Google Search Console and explain why it has become the default tool for monitoring your website's search performance. Here's what this means for you. You stop chasing SEO hacks and instead follow Google's own diagnostic guidance to fix the technical issues…
Summary In today's episode, I walk through why Cognitive Class, a free IBM-sponsored learning platform, is the best starting point for marketers who want to build skills in data science, AI, blockchain, and big data. Here's what this means for you. You'll be able to speak the language of technology vendors and clients, push back…
