Summary In today's episode, I break down RFM analysis and explain why it is the single most valuable data analysis a small business can perform. Here's what this means for you. You gain a simple, repeatable method for identifying your most valuable customers and the ones with hidden revenue potential, even with nothing more than…
Summary In today's episode, I tackle a viewer's question about Gmail deliverability and walk through how to use Google's Postmaster Tools to diagnose and fix email marketing problems. Here's what this means for you. Your choice of email service matters far less than how you configure your DNS records, authentication setup, and list hygiene, because…
Summary In today's episode, I break down why Google Analytics' built-in attribution models fall short for serious marketers and what you should do about it. Here's what this means for you. You'll know exactly when your marketing sophistication has outgrown pre-packaged tools and which advanced methodologies can unlock the answers you actually need. You'll also…
Summary In today's episode, I walk through a scalable six-step framework for running a lightweight content audit when you have limited information or objectives. Here's what this means for you. You get a repeatable process for sizing opportunities and spotting content gaps without needing weeks of research or a data science team behind you. You'll…
Summary In today's episode, I answer a question about how many focus keywords to use per page and explain why modern SEO now revolves around topics and content quality rather than keyword counts. Here's what this means for you. You will stop obsessing over exact keyword counts and instead focus on building authoritative topical content…
Summary In today's episode, I walk through six principles for being an ethical marketer who still uses data effectively to understand and serve customers. Here's what this means for you. You can build powerful marketing analytics while fully respecting privacy regulations and customer trust. You'll also learn these concepts: why collecting only the minimum necessary…
Summary In today's episode, I break down how to prepare for client meetings when presenting deliverables, including strategies for note-taking, rehearsing, and anticipating tough questions. Here's what this means for you. You'll gain a repeatable framework for walking into any client presentation with confidence, clarity, and ready answers. You'll also learn these concepts: how staying…
Summary In today's episode, I walk through how to use the CMO Survey results to calculate your marketing budget based on industry-specific benchmarks and apply those numbers in a simple spreadsheet. Here's what this means for you. You gain a practical framework for figuring out what your company should be spending on marketing overall and…
Summary In today's episode, I explore how exceeding customer expectations transforms satisfied buyers into a powerful army of advocates who fuel business growth. Here's what this means for you. You discover that the single most efficient growth mechanism is hiding inside your existing customer base, not buried in your marketing budget. You'll also learn these…
