Summary In today's episode, I walk through how a passionate fan community powered a billion-view public relations campaign to save the Netflix show Warrior Nun, using analytics and the 5P framework to amplify their message. Here's what this means for you. You'll see how activated communities outperform traditional PR budgets by generating tier-one media coverage…
In this episode, learn how to leverage momentum in marketing to hold the attention of your audience. Discover how to ladder up on attention and leverage it to reach a larger audience. But, be aware of the short news cycles and the concept of disposable content. Discover the importance of having a repeatable and reliable…
Summary In today's episode, I break down the concept of marketing momentum and explain why capturing attention early is the key to turning fleeting publicity into long-term audience loyalty. Here's what this means for you. You gain a practical framework for harvesting attention the moment it arrives rather than watching it evaporate into the next…
Almost Timely News: Best Practices and Recipes (2023-01-08) :: View in Browser Get This 👉 Download the 12 Days of Data Book, a new eBook looking at the data that made 2022 » Watch This Newsletter On YouTube 📺 Click here for the video 📺 version of this newsletter on YouTube » Click here for…
Summary In today's episode, I walk through how to use predictive analytics and seasonal forecasting to plan marketing campaigns across different industries using a cheese shop as a practical example. Here's what this means for you. You gain a repeatable framework for timing ad spend around demand inflection points and choosing the right data sources…
Summary In today's episode, I discuss why value is entirely relative and depends on context, using personal airline seating stories to drive the point home. Here's what this means for you. You discover how the mental comparisons customers make shape whether they see your product as worth buying. You'll also learn these concepts: how context…
Summary In today's episode, I explore the spectrum between collectivist and individualist mindsets and show when each one drives the best results. Here's what this means for you. You gain a clearer lens for matching the way you and your team operate to the type of problem you're actually trying to solve. You'll also learn…
Summary In today's episode, I explain why incurious research — research that only aims to prove a predetermined point — is the worst kind of research you can do. Here's what this means for you. You'll gain the ability to spot biased research requests and redirect them into genuine inquiry that uncovers real truths and…
