by Christopher S Penn | Nov 15, 2019 | analytics, Data Science, Marketing, Metrics, Social media, Social networks, Statistics
Annica asks, “What sort of goals should we be setting for social media in 2020?” Depending on how you use social media – for marketing, sales, customer service, etc. – will govern what kind of goals you set. For marketing, the simplest goals...
by Christopher S Penn | Oct 24, 2019 | analytics, Data Science, Google Analytics, Marketing, Statistics
Courtney asks, “How many web sessions (or users) would you need to send to a website for the results to be significant?” At first, I thought this question was about A/B testing, which has a whole range of statistics for it. But Courtney is actually asking...
by Christopher S Penn | Sep 11, 2019 | analytics, AI, Artificial Intelligence, Data Science, Machine Learning, Marketing, Marketing Technology, Statistics
Maggie asks, “Would you use CHAID analysis to discover relationships between multiple categorical predictor variables? For example, using GA dimensions (traffic channel, device type, country, landing page, etc.) and group them according to their likelihood to...