·
Christopher S Penn
Sergey asks, “Is it possible to measure the impact of your social media on SEO? If so, how would you do this?” I’d look at content which has been socially shared and its SEO performance versus content that has not been. Using the SEO tool of your choice, extract the data and look at the…
·
Summary In today's episode, I walk through how to measure whether social media activity actually impacts your SEO using a statistical technique called propensity score matching. Here's what this means for you. You get a practical, real-world method for analyzing your own content and finding out if sharing posts on platforms like Twitter, Facebook, or…
·
Christopher S Penn
Sofia asks, “Do social media likes, shares, and comments have an impact on SEO?” This is a tricky question to answer because the answer will be different for every company. Broadly, we’ve studied in the past and see no clear correlation, but it’s something you have to test for yourself. Can’t see anything? Watch it…
·
Summary In today's episode, I walk through a data-driven analysis answering whether social media likes, shares, and comments actually move the needle on SEO. Here's what this means for you. You can stop treating social engagement as an automatic SEO lever and instead measure its true impact on your own site using tools you likely…
·
Christopher S Penn
Fauzia asks, “I’m looking for an alternative to Google Alerts. What do you use?” I use a combination of Talkwalker Alerts and Feedly; no alerting service will ever give you 100% coverage, but with alerts set up for a variety of topics and organized in Feedly, you can get reasonable coverage. You get what you…
·
Summary In today's episode, I unpack what truly drives readers to engage with content, making the case that emotion is the central engine behind shares, comments, and repeat visits. Here's what this means for you. You can build a far more effective content strategy by deciding which emotions your brand wants to provoke and then…
·
Summary In today's episode, I walk through how brands can figure out which Facebook ads work best by analyzing four buckets of content before spending a dollar. Here's what this means for you. You'll stop guessing at ad creative and start grounding your campaigns in real audience behavior and proven engagement patterns. You'll also learn…
·
Christopher S Penn
Kat asks, “we hear all the time that when a company has a public misstep, that they will face impact them negatively, but there’s never been any type of relevant study that dives into this topic of social/digital reviews and brand impact/stock price/revenue. Have you seen anything?” The challenge with using any public form of…
·
Summary In today's episode, I discuss why the "spray and pray" LinkedIn connection request technique fails in the long run and what to do instead. Here's what this means for you. You discover that building genuine professional relationships over years yields far better customers than scraping desperate buyers through mass automation. You'll also learn these…
·
Christopher S Penn
Linda asks, “Other than a standard “search” operation to identify groups, does anyone know of a more efficient way to find groups geared towards a specific audience?” Search and asking are the two most impactful methods. For search, there are specific tricks to look with using jargon. For example, if you’re targeting financial aid professionals,…
