I recently had the opportunity to spend a few hours observing (not playing, I know the house odds!) people at a casino during a business conference. What a superb experience – not as a player, but as a marketer, to see how casinos manage the end user experience for maximum profit. Imagine for a minute…
Here’s a recording of a financial literacy presentation I did for the Massachusetts Association of Student FInancial Aid Administrators. Please watch this with a friend or colleague present and do the exercises together for maximum benefit! Video Slides Financial Literacy 2.0 View more presentations from financialaidpodcast. Did you enjoy this blog post? If so, please…
Profits! Profitability! The holy grail of business. Yet surprisingly, one of the most difficult things to calculate. Companies spend thousands of dollars a year in consulting, technology, software, systems, and accounting firms just to get a vague idea of their profitability. Why? Here’s an example of how difficult profitability can be even in a very…
Matt Mason, author of the Pirate’s Dilemma, pithily says, Piracy is a market signal. Piracy indicates that something is sufficiently valuable enough that it’s worth stealing. It’s worth making an illegal copy and spreading without compensating the creator. Do you want the most accurate, unbiased, unmanipulated measure of how popular and valuable something is? Go…
Of all of the work I’ve done at Edvisors over the years, Scholarship Search Secrets, a free eBook on using Google and other tools to find money for college, is one of my proudest accomplishments. No other single piece of work has changed as many lives for the better as this one eBook, and the…
I’m an avid gold-maker in World of Warcraft. Like real life, the amount of gold you have in the game is a direct measure of how much value you bring. If you quest like mad and rack up thousands of gold, you’ve got the skills and the time to complete lots of quests. That’s value.…
I present two charts. First, via Blytic, a look at food stamp usage and unemployment. You don’t have to be a rocket scientist or an economist to figure out that this recession still has legs and a long way to run before we even begin to approach “normalcy”. Anyone talking about recovery is being a…
Podcasters Across Borders 2009 has wrapped up and the team of Mark Blevis and Bob Goyetche threw yet another impressive event. This year’s PAB theme was ostensibly bringing outside knowledge into the podcasting world, but the general subject of many of the presentations was on story more than anything – ways to more effectively communicate…
