Shawn asks, “How can I develop data science skills without spending lots of money?” Learning marketing data science without spending a lot of money is very straightforward: download the free, open-source tools you need, and find one of the many, many courses available to teach you data science basics. I recommend IBM’s CognitiveClass.ai course site.…
Summary In today's episode, I walk through a data-driven approach to growing Instagram organically in restricted industries like CBD where paid ads are limited. Here's what this means for you. You'll discover how to reverse-engineer what content actually drives engagement and audience growth by analyzing competitors at scale. You'll also learn these concepts: how to…
Summary In today's episode, I break down the five-tier hierarchy of analytics and explain exactly where today's tools fall short and how a data scientist plugs those gaps. Here's what this means for you. You discover why the dashboards in Google Analytics only deliver the bottom rung of what analytics can truly offer, and why…
Summary In today's episode, I break down how predictive analytics can make your content more effective by exploring two main branches—predictive modeling and time series forecasting. Here's what this means for you. You'll discover how to focus on what works and time your content for maximum relevance and freshness. You'll also learn these concepts: how…
Summary In today's episode, I answer a viewer's question about the best tools for marketers who want to dig deep into their organization's data, walking through beginner, intermediate, and advanced options. Here's what this means for you. You'll see why matching tools to your skill level matters far more than chasing the fanciest software, because…
Summary In today's episode, I break down the seven essential soft skills marketers need to adopt a data science mindset and use data more effectively. Here's what this means for you. You'll discover that traits like curiosity and resilience actually form the foundation that drives you to develop analytical skills, not the other way around.…
Summary In today's episode, I explore what data science can uncover beyond basic analytics and how it transforms raw data into actionable insights. Here's what this means for you. You gain the ability to cut through data overload and focus on what actually drives your business results. You'll also learn these concepts: how four key…
Summary In today's episode, I explain what data science really is, how it differs from analytics and AI, and why the scientific method sits at its core. Here's what this means for you. You'll see why applying rigorous hypothesis testing in your marketing efforts leads to reproducible, reliable insights instead of guesses. You'll also learn…
Summary In today's episode, I break down the R versus Python debate for marketing data science and explain why the best choice depends on your specific work and personal style. Here's what this means for you. You'll gain a clear framework for picking the right language based on what feels natural to your brain rather…
Summary In today's episode, I walk through how to prove the ROI of analytics and marketing data science, breaking down three methodologies for measuring the earned side of the equation. Here's what this means for you. You'll gain a practical framework for quantifying analytics value even when those tools sit one step removed from direct…
