Summary In today's episode, I break down what actually works in SEO for 2022 by walking through how Google Search functions today and how to use Search Console data to diagnose site problems. Here's what this means for you. You gain a clear framework for matching your content to real user intent while using Google's…
Summary In today's episode, I pitch my new 11-part course Google Search Console for Marketers and make the case for why it deserves a place in every marketer's toolkit. Here's what this means for you. You'll discover how a single free Google tool can elevate search, social, PR, advertising, and brand building well beyond traditional…
Summary In today's episode, I walk through a complete Google Analytics 4 migration on the Marketing Over Coffee website alongside co-host John Wall, covering everything from property creation to dashboard setup. Here's what this means for you. You gain a practical step-by-step roadmap for moving your own site from GA3 to GA4 before the June…
Summary In today's episode, I walk through how to measure your content marketing so you actually know whether it is working. Here's what this means for you. You'll learn how to pick the right metrics that match your real goals instead of guessing with vanity numbers. You'll also learn these concepts: why metric scope (event,…
Summary In today's episode, I walk through how to optimize website content using free tools like Google Analytics and Google Search Console with a real podcast site as the example. Here's what this means for you. You'll discover practical, no-code ways to sort and filter data in Excel so you can spot which pages drive…
Summary In today's episode, I walk through four free methods for checking whether your website is mobile-friendly and share when to run each one. Here's what this means for you. You gain a practical checklist for keeping your site usable across devices and aligned with Google's mobile-first index. You'll also learn these concepts: how Google's…
Summary In today's episode, I walk through Google's Core Web Vitals and explain what they mean for your website's search rankings heading into 2021 planning. Here's what this means for you. You gain a practical framework for diagnosing and fixing page speed issues that Google will use as a ranking signal, giving you time to…
Summary In today's episode, I walk through a practical SEO audit workflow that combines multiple data sources to find and fix underperforming pages on your website. Here's what this means for you. You gain a repeatable system for prioritizing SEO improvements so you stop guessing what to fix and start making changes that actually move…
Summary In today's episode, I walk through what actually controls website speed and what an SEO company can realistically do to improve it. Here's what this means for you. You get a clear breakdown of the seven technical factors that determine how fast your site loads, so you know exactly where to focus your efforts.…
Summary In today's episode, I break down the most reliable brand KPIs marketers should track this year and next, starting with why measuring brand has historically been so difficult. Here's what this means for you. You get a practical framework for turning the elusive concept of brand into concrete, business-impacting metrics you can defend with…
