Summary In today's episode, I walk through the essential tools for gathering competitive intelligence and explain how you turn raw competitor data into a clear action plan. Here's what this means for you. You gain a practical framework for choosing the right tools after you set a clear purpose, so you stop drowning in data…
Summary In today's episode, I break down customer lifetime value — what it is, the formula behind it, where the data lives, and what to do with it once you have it. Here's what this means for you. You'll understand why this single metric reveals the true health of your business and helps you identify…
Summary In today's episode, I break down why forecasts don't need to be perfectly accurate to serve their real purpose and what that reveals about data-driven marketing. Here's what this means for you. You'll see that the true value of any forecast is the decision it triggers, not the precision of the prediction itself. You'll…
Almost Timely News: The Data-Driven Marketer (2022-11-20) :: View in Browser 👉 Get my new 2023 marketing planning guide, free for a limited time » Watch This Newsletter On YouTube 📺 Click here for the video 📺 version of this newsletter on YouTube » Click here for an MP3 audio 🎧 only version » What’s…
Summary In today's episode, I read through the data privacy section of the AI Bill of Rights and unpack what it means for marketers facing a tightening regulatory landscape. Here's what this means for you. You gain a clear-eyed view of how laws like GDPR, CCPA, and CPRA are already reshaping consent, data collection, and…
Summary In today's episode, I break down why Google Analytics violates GDPR in the EU and recommend self-hosted alternatives like Matomo that put you in full control of your data. Here's what this means for you. You'll have a clear roadmap to GDPR compliance that also covers most other privacy regulations worldwide, giving you a…
Summary In today's episode, I answer a question about what kinds of predictive analytics modeling live inside Google Analytics and why most of it happens behind the scenes. Here's what this means for you. You'll find out that GA4 exposes very little built-in forecasting to end users, so you need to pull data through the…
Summary In today's episode, I walk through why exploratory data analysis is the essential first step when you receive new data from a customer, using a grocery-fridge analogy to make it memorable. Here's what this means for you. Catching data problems early saves you massive amounts of time, money, and the heartbreak of delivering flawed…
Summary In today's episode, I break down the critical difference between analytics and reporting, two terms that are constantly confused but serve very different purposes. Here's what this means for you. You'll stop treating reporting as an afterthought and start using it to guide how stakeholders interpret and act on your data. You'll also learn…
Summary In today's episode, I clarify the crucial difference between automation and artificial intelligence. Here's what this means for you. You'll match each tool to the right problem so you stop wasting time on the wrong technology for the job. You'll also learn these concepts: how automation handles repeatable processes with predictable outcomes, why machine…
