Summary In today's episode, I break down when to invest in primary research versus relying on imperfect secondary data, walking through the risk, skill, and application factors that drive that decision. Here's what this means for you. You will know how to match your research investment to the stakes of your decision so you don't…
Jose asks, “What is your best advice about collecting data from different platforms? How to unified data for better reading? Is there any recommended tool?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain…
Summary In today's episode, I break down how to unify data from multiple platforms using data warehousing techniques. Here's what this means for you. You gain a practical framework for deciding whether to buy a vendor solution or build your own pipeline based on your budget and technical skill. You'll also learn these concepts: the…
Summary In today's episode, I walk through the essential tools for gathering competitive intelligence and explain how you turn raw competitor data into a clear action plan. Here's what this means for you. You gain a practical framework for choosing the right tools after you set a clear purpose, so you stop drowning in data…
Summary In today's episode, I break down customer lifetime value — what it is, the formula behind it, where the data lives, and what to do with it once you have it. Here's what this means for you. You'll understand why this single metric reveals the true health of your business and helps you identify…
Summary In today's episode, I break down why forecasts don't need to be perfectly accurate to serve their real purpose and what that reveals about data-driven marketing. Here's what this means for you. You'll see that the true value of any forecast is the decision it triggers, not the precision of the prediction itself. You'll…
Almost Timely News: The Data-Driven Marketer (2022-11-20) :: View in Browser 👉 Get my new 2023 marketing planning guide, free for a limited time » Watch This Newsletter On YouTube 📺 Click here for the video 📺 version of this newsletter on YouTube » Click here for an MP3 audio 🎧 only version » What’s…
Summary In today's episode, I read through the data privacy section of the AI Bill of Rights and unpack what it means for marketers facing a tightening regulatory landscape. Here's what this means for you. You gain a clear-eyed view of how laws like GDPR, CCPA, and CPRA are already reshaping consent, data collection, and…
Summary In today's episode, I break down why Google Analytics violates GDPR in the EU and recommend self-hosted alternatives like Matomo that put you in full control of your data. Here's what this means for you. You'll have a clear roadmap to GDPR compliance that also covers most other privacy regulations worldwide, giving you a…
