Summary In today's episode, I walk through how to communicate marketing analytics like social media and email results to non-technical staff in a way that actually lands. Here's what this means for you. You'll shift from dumping raw metrics on people to delivering only the few numbers that matter to each role, which earns attention…
Summary In today's episode, I walk through how to use Google Data Studio's Date Hour Minute field to measure website traffic in the 10-minute window before and after a TV commercial airs. Here's what this means for you. You gain a practical method for evaluating whether your television advertising actually drives measurable traffic to your…
Monina asks, “What tools are useful to help marketers dig deep into their organization’s data?” The answer to this question depends on the level of skill a marketer has in data science, specifically the technical and statistical skillsets. I’d put the available tools in categories of beginner, intermediate, and advanced. Beginner tools help marketers extract…
Maria asks, “I need to create a zip code territory map with each area represented by a different color (that I can pick). It will be exported as a graphic file. Are there any free/low cost options for this that are easy to use?” Download all the ZIP codes from the USPS/Data.gov and then code…
Mike asks, “My former partner/creative director is looking for a layman-accessible tool for doing cool animations with simple data sets. (Think Hans Rosling.) Do you know any tools or people who can make information beautiful?” There are tons of tools out there that do data animations. I’d suggest looking at Google’s Data GIF Maker as…
Summary In today's episode, I walk through a spectrum of data visualization tools ranging from simple animation makers to professional-grade software for creating beautiful information graphics. Here's what this means for you. You'll find the right tool for your skill level and use case, whether you're a beginner sketching quick visuals or a seasoned analyst…
Summary In today's episode, I walk through how to visualize an entire Martech stack from data collection through final documentation. Here's what this means for you. You'll create a visualization that satisfies governance, compliance, finance, and operations needs by mapping people, process, and technology at every stage of the customer journey. You'll also learn these…
