Eric asks, “Here’s my problem: i’ve installed GA using tracking code with the monsterinsights plugin on wordpress for my site. I’ve heard that if i add GTM to track my site this will double website stats and skew my data. As written here by monsterinsights: “implementing Google Analytics with both MonsterInsights and Google Tag Manager…
Summary In today's episode, I walk through whether using Google Tag Manager alongside Google Analytics will double-count your website stats, and I explain the correct way to install it on a WordPress site. Here's what this means for you. You'll gain a clean tracking setup by placing Google Analytics inside a Tag Manager container and…
Summary In today's episode, I walk through text mining with R's Quanteda library to measure lexical diversity and analyze writing patterns. Here's what this means for you. You gain diagnostic techniques to spot repetitive language in your content and benchmark your writing against competitors. You'll also learn these concepts: how lexical diversity scores reveal the…
Jennifer asks, “Do you know how to use Google Data Studio to look at website traffic in a 10 minute window before and after a television commercial air time?” The field you’ll be looking for in the API is ga:dateHourMinute, and it’s formatted in YYYYMMDDHHMM format. There are a couple of gotchas about how to…
Summary In today's episode, I walk through how to use Google Data Studio's Date Hour Minute field to measure website traffic in the 10-minute window before and after a TV commercial airs. Here's what this means for you. You gain a practical method for evaluating whether your television advertising actually drives measurable traffic to your…
Summary In today's episode, I walk through analyzing the Johns Hopkins COVID-19 dataset in R to compute velocity and acceleration of case and death counts over time. Here's what this means for you. You gain a reusable derivative-based framework that turns any raw time series into a clear story about whether a trend is speeding…
