Brian asks, “What are the most useful analytics you track that have the biggest impact on conversions?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit it here! Subscribe to my weekly newsletter for more useful marketing…
Summary In today's episode, I explore the most useful analytics for tracking conversion impact and explain why there is no single universal formula for measuring marketing success. Here's what this means for you. You'll discover a practical framework for choosing the right analytical method based on the data you actually have available. You'll also learn…
Summary In today's episode, I answer a listener question about whether to use custom UTM tracking codes in email newsletters or rely on built-in platform tracking. Here's what this means for you. You discover how a self-hosted URL shortener solves attribution problems when email marketing software sends non-standard UTM codes. You'll also learn these concepts:…
Summary In today's episode, I walk through how to figure out which content topics drive the best conversions on your website. Here's what this means for you. You'll get a practical framework for moving from gut-feel topic selection to data-backed decisions that tie directly to your revenue or lead goals. You'll also learn these concepts:…
Sunny asks, “How do you create an argument (using data) that a piece of content is “working”. Is there a go-to formula you can pull to say – yes, kinda/sorta, needs work, or nope?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question…
Summary In today's episode, I walk through three practical formulas for proving with data whether a piece of content is actually working. Here's what this means for you. You gain a clear decision-making framework that ties every page or post to real revenue and conversion impact. You'll also learn these concepts: how a Markov chain…
Tiffany asks, “What are some best practices and templates for reporting out at high-level meetings. Too often analytics can get into the weeds. No one wants that. What metrics should leadership actually care about?”” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question…
Summary In today's episode, I break down what bounce rate actually means for blog content and why a single number can mislead you. Here's what this means for you. You'll stop treating bounce rate as one universal metric and start reading it in context so you focus your energy on pages that truly need fixing.…
Summary In today's episode, I walk through how to track users across multiple devices when they abandon a form on mobile and later complete it on desktop. Here's what this means for you. You gain the ability to unify those fragmented user journeys so your analytics actually reflect how real people browse, switch devices, and…
Summary In today's episode, I host a part two analytics ask me anything session answering audience questions on the GA4 transition, content marketing measurement, keyword-to-page attribution, and B2B audience targeting. Here's what this means for you. You walk away with practical, battle-tested answers from working analysts on the exact data problems stalling your marketing decisions.…
