Summary In today's episode, I explain two machine learning approaches for building a custom data driven attribution model that folds in social impressions from Facebook, Instagram, and other platforms. Here's what this means for you. You can finally move beyond last click attribution and prove which social touchpoints actually drive conversions and revenue. You'll also…
Summary In today's episode, I walk through the exact video and audio equipment loadout I use to videotape my speaking engagements at conferences and venues. Here's what this means for you. You'll get a field-tested, modular kit you can build piece by piece so you're ready to record anywhere from a hotel ballroom to a…
Summary In today's episode, I explore whether humans will drop out of the marketing loop as machines begin marketing to other machines. Here's what this means for you. You'll understand which marketing tasks already belong to machines and how AI-generated content is reshaping the industry right now. You'll also learn these concepts: how SEO and…
Summary In today's episode, I break down the two biggest AI milestones of 2019 and explain what they mean for digital marketers planning the next three years. Here's what this means for you. You walk away with a framework for spotting which AI tools deserve your attention now so a nimbler competitor doesn't blindside you…
Summary In today's episode, I critique a popular list of 25 AI subdisciplines and argue that practical marketing applications really come down to just two broad capabilities, classification and prediction, regardless of how many academic categories exist. Here's what this means for you. You'll gain a practical framework that replaces confusing AI theory with two…
Summary In today's episode, I walk through the prerequisites for using AI in marketing in a way that maximizes return on investment. Here's what this means for you. You learn why ROI is a financial equation rather than just results, and how framing every AI project around business requirements before touching data protects you from…
Summary In today's episode, I walk through a practical framework for how small and medium-sized businesses and startups can begin adopting AI in their marketing operations. Here's what this means for you. You gain a clear, realistic roadmap so you avoid wasted effort and focus only on projects that deliver the three A's of AI…
Summary In today's episode, I break down a clear framework for understanding what AI and machine learning actually do, separating the techniques from the business outcomes people chase. Here's what this means for you. You'll build the vocabulary and mental model to evaluate AI claims confidently and pick the right method for your marketing problems.…
Summary In today's episode, I walk through real-world examples of AI-driven digital marketing projects that failed and succeeded, and unpack the reasons behind each outcome. Here's what this means for you. You'll discover that most AI failures stem from a handful of root causes you can avoid, and most successes come from focused tactical applications…
Summary In today's episode, I walk through the idea of giving away "non-essential secrets" – small but useful marketing tricks that won't hurt your competitive edge. Here's what this means for you. You'll build community goodwill and earn a reputation as a generous expert by sharing simple, non-public tips that help others work smarter. You'll…
