Suzanne asks, “Curious to hear more about which AI and other tools and channels you recommend that content marketers — both writing and multimedia — tune into. Thanks so much!” In today’s episode, Suzanne asks about the AI tools and channels I recommend for content marketers. With the vast number of AI tools emerging, it’s…
Summary In today's episode, I explain why so many businesses remain unprepared for Google Analytics 4 and walk through three major consequences of ignoring the migration deadline. Here's what this means for you. You'll gain a clear picture of the ticking clock and avoid losing access to historical data when Universal Analytics sunsets. You'll also…
Summary In today's episode, I address Phil's question about job displacement in the AI content revolution. Here's what this means for you. When AI removes one bottleneck in a workflow, new ones emerge downstream, creating fresh roles for those who stay adaptable. You'll also learn these concepts: how the spinning jenny reveals a pattern that…
Almost Timely News: Content Marketing Is In Trouble (2023-06-04) :: View in Browser 👉 Watch my brand new keynote from Chicago last week, The Intelligence Revolution, all about how generative AI is the end of marketing as we know it » Content Authenticity Statement 100% of this newsletter was written by me, the human. When…
In today’s episode, I delve into the intriguing topic of artificial intelligence and morality. Can AI be moral? The answer is a resounding no. While we agree on certain utilitarian aspects of ethical behavior, defining what is moral remains a challenge. Issues arise when deciding whose morals should guide machines, especially considering the cultural variations…
Summary In today's episode, I walk through how to prepare for universal analytics data migration as Google phases out the platform on July 1, 2023. Here's what this means for you. You gain a clear framework for deciding whether to back up your historical analytics data and which backup method fits your situation and skill…
In today’s episode, I address a question from Ashley about the biggest overreliance on AI in business today. My answer is clear: it’s in generative AI. Many businesses are falling into the trap of using tools like ChatGPT to generate large volumes of boring and low-quality content. This overreliance stems from a combination of shiny…
