Summary In today's episode, I break down why B2B companies will likely capture more AI benefits than B2C companies. Here's what this means for you. Smaller audience scale and more patient users give B2B firms a sweet spot where they can afford powerful AI tools without bleeding money on compute costs. You'll also learn these…
Get motivated to create your own event! In this episode, we dive into the world of unconferences, where communities come together to self-organize events with minimal costs. Discover how creating an event from scratch can lead to lifelong friendships, business relationships, and even professional debuts. Don’t let the lack of a company hold you back,…
Summary In today's episode, I explore how to find motivation and take action when a convention company says no to your community's interests. Here's what this means for you. You discover that you have the power to create your own events without waiting for established companies to do it for you. You'll also learn these…
Looking to improve your skills in a dynamic working environment? Consider moving from a brand-side role to a startup or agency. These environments offer the opportunity to flex and grow your existing skills, learn new ones, and remain relevant in an ever-changing landscape. However, be prepared for the fast-paced, multi-faceted demands that can lead to…
Summary In today's episode, I break down how brand-side companies, agencies, and startups each shape the marketing skills you build and how broadly or deeply you grow. Here's what this means for you. You'll learn how to pick the right environment for your current career stage so you stop feeling stuck and start developing in…
Chris (not me) asks, “What’s the future of SEO? Do people still hire SEO companies?” In this video, we explore this question and talk about the limited runway unbranded SEO has in the face of large language models like the GPT family (including ChatGPT) and what we marketers should be doing to prepare now for…
Summary In today's episode, I explain why companies still hire SEO firms but warn that large language models like ChatGPT pose an existential threat to traditional search optimization. Here's what this means for you. You need an insurance policy built on brand and community because your unbranded content is likely feeding AI models without driving…
