Summary In today's episode, I answer Molly's question about what people new to marketing should understand about marketing AI as they launch their careers. Here's what this means for you. You gain a practical framework for future-proofing your career by focusing on the work machines simply cannot replicate. You'll also learn these concepts: why AI…
Jeremy asks, “How should content entrepreneurs think about their personal brands and their businesses?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit it here! Subscribe to my weekly newsletter for more useful marketing tips. Find older…
Jeremy asks, “How do you make unique, better content for content marketing?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit it here! Subscribe to my weekly newsletter for more useful marketing tips. Find older episodes of…
Summary In today's episode, I walk through how to make unique, better content for marketing by centering your audience's needs and emotional reactions. Here's what this means for you. You learn a practical framework for evaluating whether your content actually resonates or just exists for the sake of posting. You'll also learn these concepts: the…
Summary In today's episode, I walk through a two-by-two matrix that maps marketing tasks by creativity and repetition to determine which roles AI will automate. Here's what this means for you. You gain a practical framework for evaluating your own job's vulnerability to automation so you can focus your career growth on tasks that AI…
In today’s episode, Brian asks the very interesting question, “what do you try to do with your content marketing to make it epic?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit it here! Subscribe to my…
Summary In today's episode, I break down why chasing "epic" content marketing misleads creators and I offer a better framework in its place. Here's what this means for you. You gain a practical self-test, the 3L framework, that reveals whether your content resonates before you ship it. You'll also learn these concepts: why hitting two…
In today’s episode, Brian asks, “What do you think make some content marketing epic?”” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit it here! Subscribe to my weekly newsletter for more useful marketing tips. Find older…
Summary In today's episode, I break down the three E's of content marketing—entertaining, educating, and engaging—and explain why hitting all three separates epic content from forgettable white papers. Here's what this means for you. You'll gain a framework for competing with Netflix and YouTube for attention instead of just your direct competitors. You'll also learn…
