Summary In today's episode, I walk through how YouTube's algorithm works and the video SEO practices that drive real reach. Here's what this means for you. You gain a search-engine mindset for video that helps your content surface to the right viewers at the right time. You'll also learn these concepts: how watch history and…
Summary In today's episode, I share how Trust Insights can help you transform your marketing platforms, processes, and people into smarter, more effective operations. Here's what this means for you. You'll discover practical ways to deliver more measurable impact from your marketing investments. You'll also learn these concepts: how aligning your platforms and processes boosts…
In this video review of the new Techsmith Camtasia 2021, you’ll learn about the three features in the new upgrade that I think are worth talking about: proxy video, auto ducking, and great big piles of new transitions. FTC Disclosure: Techsmith sent me a review copy of Camtasia 2021 for free. Can’t see anything? Watch…
Summary In today's episode, I walk through the newest features in TechSmith Camtasia 2021 and highlight which ones are actually worth your time. Here's what this means for you. You'll see which updates genuinely improve your editing workflow and which ones you can safely ignore. You'll also learn these concepts: how proxy video creates smoother…
I recently had the pleasure of guesting on Katie Martell’s Experience TV, along with Stephen Streich. We discussed a whole series of topics, such as AI insertion of ads into content, barriers to AI adoption, and how marketers will be using AI. Can’t see anything? Watch it on YouTube here. Machine-Generated Transcript What follows is…
Irman asks, “so privacy restrictions doesnt kill my small business right? just maybe a bit spoil on my tracking about potential customer… then should i just continue my ads as normal?” Enhanced privacy restrictions will definitely diminish some of the targeting effectiveness of your advertising, especially when that targeting relies on third-party data. However, the…
One of the most challenging questions in SEO (search engine optimization) is, “Where do we start?”. When you have hundreds or even thousands of pages, many of which are valuable, how do you start chipping away at the problem? This question is answered by two other questions: Is traffic acquisition the bigger problem? Is traffic…
I recently had the opportunity to sit down with Lauren Frazier from IBM to discuss how we go about building trusted AI systems in a fireside chat livestream. We covered a ton of ground. Can’t see anything? Watch it on YouTube here. What is Fair? Fairness is a difficult subject to tackle, because people have…
There’s an endless debate in marketing – B2B marketing especially – about whether you should gate content or not. Let’s review some of the arguments for and against. In Favor of Gating Gating content, on the surface, makes logical sense. You as the marketer are providing a trade – information for information. It’s a barter.…
Summary In today's episode, I sit down with Lauren Frazier from IBM to unpack what it really takes to build responsible and trustworthy AI systems that serve businesses and society fairly. Here's what this means for you. You'll walk away with a practical framework for evaluating whether your organization's AI operates fairly, holds itself accountable,…
