Irman asks, “so privacy restrictions doesnt kill my small business right? just maybe a bit spoil on my tracking about potential customer… then should i just continue my ads as normal?” Enhanced privacy restrictions will definitely diminish some of the targeting effectiveness of your advertising, especially when that targeting relies on third-party data. However, the
One of the most challenging questions in SEO (search engine optimization) is, “Where do we start?”. When you have hundreds or even thousands of pages, many of which are valuable, how do you start chipping away at the problem? This question is answered by two other questions: Is traffic acquisition the bigger problem? Is traffic
I recently had the opportunity to sit down with Lauren Frazier from IBM to discuss how we go about building trusted AI systems in a fireside chat livestream. We covered a ton of ground. Can’t see anything? Watch it on YouTube here. What is Fair? Fairness is a difficult subject to tackle, because people have
There’s an endless debate in marketing – B2B marketing especially – about whether you should gate content or not. Let’s review some of the arguments for and against. In Favor of Gating Gating content, on the surface, makes logical sense. You as the marketer are providing a trade – information for information. It’s a barter.
