As the year draws to a close, it’s not a bad idea to do some cleanup of your marketing assets. The asset most neglected, yet most valuable for the average marketer, is your email list, so let’s look at 5 things you should do with your email marketing list to freshen things up. De-Crapify The…
Benchmarking is one of the most underestimated tools in the Google Analytics toolkit. If you haven’t already tried it out on your site, go read this post and try it now, then come back here. If you have, excellent. Benchmarking by itself is a useful first look at what’s working vs. what’s not in your…
Let’s say you’re at a hotel and the breakfast cook refuses to make anything except scrambled eggs. Try though you might, he won’t make any other dish. Now, he’s very good at making scrambled eggs. His eggs are considered to be the best in the region. But you want waffles? He’ll make you scrambled eggs…
Once upon a time, you’d buy an album. Maybe that album had a hit single in stores, but for the most part, you bought the album. Once upon a time, you watched a network. Sure, you skipped around at commercials, but largely your TV stayed tuned to one channel that night. Once upon a time,…
Chances are, you’re going to receive an endless deluge of pitches from non-profits you’ve been in contact with, all today. Your inbox survived Black Friday, it probably survived Cyber Monday (which I swear is an acronym, Can You Blast Email Repeatedly), and now you have to weather #GivingTuesday. Some people have their personal causes, their…
How impressive would a 6 foot redwood tree be to a tourist in Sequoia National Park? How marvelous would the skeleton of a chicken harvested last week be to an archaeologist? How safe would you feel under the protection of someone who got a black belt in 3 months by mail order? In the modern…
