Here’s 2 people fully harvesting 30 acres of wheat in an hour. That’s a John Deere X9 1100 Combine Harvester. It’s gigantic, the width of a small house. It cuts, threshes, and winnows all in one step, pouring the finished grain into a grain hopper. For those unfamiliar, harvesting wheat is a pain in the
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All automation sets the price for a commodity. In a recent discussion about whether or not AI-driven content will consume content marketing with Joe Pulizzi, Brian Piper, and others, I pointed out one thing: all automation sets the price for a commodity, what the market is willing to pay. Let’s look back to agriculture. Automation
The future of work in an AI-forward world looks a lot like the future of agriculture work. Pretend it’s 1825. What is life like? It will be 6 years before Cyrus McCormick invents a horse-drawn mechanical reaper, so you’re using a scythe to reap grain. It will be 12 years before John Deere invents the
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