Month: March 2010

  • How do you value brand and reputation?

    Here’s a question for all the folks who say that brand and reputation are important. How do you value brand? How do you value reputation? How do you know when your efforts at branding and reputation are paying off? This is something that folks who are community managers like Amber Naslund and DJ Waldow struggle

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  • What photography can teach you about marketing focus

    Take a look at this photo of the coffee stand here at the office: It’s bland. It’s boring. It tries to cram everything relevant into one picture so that customers don’t miss anything. It’s taken by someone who knows little to nothing about photographic composition, so it’s shot square on with no sense of depth,

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  • Renewing faith

    What do you do when you’ve lost faith? Perhaps it’s lost faith in your religion, in the spiritual practices that once brought you comfort.. Perhaps it’s lost faith in your community, in the people around you that once inspired you. Perhaps it’s lost faith in yourself, looking in the public or private mirror, seeing less

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  • 5 Easy Ways to Win at Pasta

    You’d think for a product that just requires boiling that pasta would be instant win for virtually nearly every cook. Not so. Here’s 5 easy things you can do to make better pasta. 1. Your iPhone/iPod Touch/Crackberry likely has a timer function. Use it. Read the pasta box. See where it says how long to

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  • Friday fun: what's on my iPod for productivity

    It’s Friday. Let’s have a little bit of fun. One of the things that makes me productive during the workday? The right audio. Sometimes the audio is training, most of the time it’s good tunes. Here’s some of what’s on my iPod while the day is flying by. You’ll notice that for the most part,

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  • Why you need calls to action in your blog posts

    If you’ve been reading this blog for any period of time, you’ve likely noticed these lovely buttons on the right: You may also have noticed that there’s a deeply redundant piece at the bottom of every blog post: I know what you’re thinking. You’re saying to yourself, Chris, that’s redundant. And it’s redundant, too. Why

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  • How to tell if you are a doomed marketer

    Once upon a time, marketing was just marketing. It was a fabulous era of big brands, big launches, big parties. Martinis were de rigueur, agencies ruled the world, and three piece suits (that looked MAHHH-velous) were the signs of the professional marketer. Once upon a time, technology was just technology. If you were in IT

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