Category: Technology

  • Why Google Buzz is brilliant and deadly to social media 1.0

    From the moment it launched, Google Buzz generated buzz: OMG another social network to manage OMG there’s too much noise OMG this is so redundant And for the early adopters, it’s exactly that and more. It’s noise. It’s clutter. It’s brilliant. Here’s why. Google wants the best of the best data. Remember this. They are…

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  • The iPad will be legendary for sales and marketing

    Steve Jobs and gang did a phenomenal job introducing the iPad for consumers. Books! Movies! Music! Games! …but… The iPad has the potential to make sales and marketing people into legends. Take any sales demo you’ve ever done. Take any presentation you’ve ever done. Now take it on the road. Got a prospect you want…

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  • Start with a mobile browsing strategy

    Everyone and their cousin in marketing is panicking about your mobile strategy. “We have to get our sites ready for mobile!” “Mobile computing is the future of the Internet!” “Mobile devices will be the #1 web browsers real soon!” Some of this is true. Before you rush headlong into deploying mobile everything and trying to…

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  • In the absence of other metrics

    I had an interesting conversation last night with a photographer friend who said he faced a dichotomy in his work: on the one hand, he doesn’t overly care about others’ opinions, and on the other hand, he feels as though he should shoot for views as the best way of seeing how his work is…

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  • What RoboCop Can Teach You About the Dangers of Social Media

    Fans of the original RoboCop movie remember all too well the searing disappointment with its two sequels. The original RoboCop movie was bloody, intensely violent, dystopian, and wonderful to watch as we saw nearly-deceased police officer Alex Murphy wreak vengeance on his would-be killers and try to find his humanity again inside his robotic self. The…

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  • A funny thing happened on the way to the future…

    …screens got really small and really big at the same time. Check out these two screen sizes from my blog’s analytics: In position #6 is a screen the size of an aircraft carrier. In position #9 is a screen the size of a postage stamp. One’s a large monitor, probably an LCD like a 24″…

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  • What you need to do next in social media for success

    What’s next? Is it Google Wave? How should we be using Twitter? Which social networks should we be on? What’s next? Familiar questions? You hear these questions at conferences, trade shows, events, in the fishbowl, just about everywhere. They reflect a certain hunger, an almost desperate feeling from folks in the social media fishbowl, even…

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  • Marketing with iTunes 9, iTunes LP, and iTunes Extras

    No linkbait in that blog title, no sir. Anyway, yesterday Apple released iTunes 9, along with two new formats of media, iTunes LP (enhanced albums with art, interviews, text, interactive, etc.) and iTunes Extras for Movies (think DVD extra content and features). Some off the cuff thoughts about how these tools, when made available to…

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  • How to search your Twitter DMs with Google Reader

    CC Chapman on Twitter said: The problem with more and more conversations happening over DM is there is no easy way to search them Which is more or less true in the native interface. Luckily, RSS comes to the rescue. From the Twitter API: direct_messages Returns a list of the 20 most recent direct messages…

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  • Life after 80, or what World of Warcraft can teach you about marketing mastery

    In World of Warcraft, there are 80 levels a character can reach. All characters start out at level 1, and progress via quests, killing creatures, and other activities through 80 levels, which can take anywhere from months to just a few weeks, depending on how dedicated a player you are. But what happens at level…

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