The Second Edition of Content Inc. is a fascinating read. If you’re an experienced content marketer, the first five chapters are nothing new; everyone with 5 years or more of content marketing experience should already know and do most of the Content Inc. framework. For newer, more inexperienced marketers, the Content Inc. framework is a…
I had a chance recently to test out a new set of GrillGrates from GrillGrate.com. These are exactly what they sound like – replacement grill grates – and they’re one of the easiest upgrades I’ve made to my grill. FTC Disclosure: GrillGrate.com sent me a review set of grates at no cost, making this a…
In this video review of the new Techsmith Camtasia 2021, you’ll learn about the three features in the new upgrade that I think are worth talking about: proxy video, auto ducking, and great big piles of new transitions. FTC Disclosure: Techsmith sent me a review copy of Camtasia 2021 for free. Can’t see anything? Watch…
Mark Schaefer asked me to review his latest book, Cumulative Advantage. It’s a book based on the sociological work of Dr. Robert Merton as well as a series of other sociologists on the phenomenon of cumulative advantage. In the most basic terms, those who have advantage continue to benefit from it at a faster rate…
In today’s episode, we look at the new features of TechSmith’s SnagIt 2021 including templates, auto-simplify improvements, and pop-out magnification. Get a free trial copy here. FTC disclosure: this review was solicited by TechSmith and they provided a review copy for evaluation. Can’t see anything? Watch it on YouTube here. Listen to the audio here:…
Summary In today's episode, I review the new features in TechSmith Snagit 2021, walking through dark mode, custom themes, templates, and the offset magnify tool. Here's what this means for you. You pick up faster ways to produce polished instructional graphics and consistent branded visuals without depending on web services that fail offline. You'll also…
Summary In today's episode, I unbox and test the new Bose QuietComfort earbuds with a hands-on noise cancellation comparison against several competitors. Here's what this means for you. You'll get an honest, real-world assessment of whether these earbuds justify their premium price based on actual performance rather than marketing claims. You'll also learn these concepts:…
In today’s episode, an unsolicited review of Amazon’s new Echo Loop, a smart ring that’s a voice interface to Alexa. Watch the unboxing to see what’s in the box, setup, and how it works. Disclosure: I paid for this device out of pocket and it’s not generally available yet – you had to submit a…
Summary In today's episode, I unbox and test the Amazon Echo Loop smart ring to see what it actually does in real-world use. Here's what this means for you. You find out whether this tiny wearable delivers genuine convenience or falls short of the hype. You'll also learn these concepts: how the ring pairs with…
Mitch asks, “With the return of the Levelator, what’s the best audio leveling solution for podcasting?” For those unfamiliar, the Levelator is a piece of software that promises one-click cleanup of audio to ready it for podcasting. Other solutions, such as Auphonic, do similar tasks – but the Levelator is free. And for those who…
