Have you done your dailies?

Posted by Christopher S Penn on Jul 15, 2009 in Marketing, World of Warcraft | 34 comments

Have you done your dailies? World of Warcraft players are intimately familiar with this question. For those that don’t play, most of the quests in the game – go somewhere, deliver something, kill a monster – are one-and-done adventures. Once you’ve done them, they’re done and gone. Daily quests are different – each day you have the opportunity to go and do the same quest. The rewards are usually reputation, money, loot, gear, or other rewards that you want to keep accruing for your character.

Here’s the thing about dailies in Warcraft – they’re important for really good rewards. For example, one of the dailies currently gets you a type of currency which in turn will allow you to buy some nifty upgrades for your character. (Argent Tournament Champion’s Seals) If you miss a daily or two, it’s not a big deal, but miss enough and your progress towards that loot is severely inhibited. The other trick with dailies is that there’s no way to catch up – miss a week of dailies, and that opportunity is gone. You can’t earn back the daily rewards, can’t catch up.

What does this have to do with anything?

Like Warcraft, marketing has dailies. Your boss, coworkers, or customers may not have blue exclamation marks hovering over their heads, but you have dailies – writing blog posts, checking forums, optimizing web pages, responding to customer emails, all the little chores that come with marketing on a daily basis.

Like Warcraft, you can occasionally miss a marketing daily – but miss enough, and your business suffers badly. New business stops coming in the door, your ranking for top keyphrases in Google drops, customers stop buying as much as often.

Like Warcraft, you can’t catch up, either. Sure, you can respond to a customer’s email a few days later – but either you’ve lost reputation in that customer’s eyes or they’ve simply gone somewhere else to buy. Sure, you can wait to respond to a media query – but chances are the reporter has gone to another source already and at best you’ll be backup.

So how do you manage your dailies? Unlike Warcraft, you don’t get a neat, tidy list automatically (cooking daily, fishing daily, daily heroic dungeon, etc.) but there’s no reason you can’t create one. Sit down with a clipboard and look at the tasks you accomplish over a week. How many of them are repeating tasks? How many should be repeating tasks? Figure out which tasks are the high value ones – responding to customers, tweaking a web site, blogging – and assemble them in a nice list that you can print on real paper and photocopy.

Then set aside however long you need to do your dailies. For example, I tend to do my cooking & fishing Warcraft dailies first thing in the morning, before I even leave the house for work. It takes just a few minutes and I get them out of the way at a time when the server isn’t crowded with people trying to do the same thing. Anyone who’s done the Cheese for Glowergold daily at peak hours knows how awful peak time is. Do your marketing dailies off peak, preferably before your day starts, and you’ll see impressive, sustained growth in your business (assuming your dailies are high value tasks) that wasn’t possible when you didn’t treat the tasks as dailies.

Here’s to your daily success!

Updated: Chris Brogan shares his dailies here.

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Tomato Leather

Posted by Christopher S Penn on Jul 13, 2009 in Foodblogging | 13 comments

An interesting thing I tried over the weekend. Take a can of crushed tomatoes, add salt and pepper as necessary, then pour it all on a baking sheet and bake it in the oven at 170 degrees for 12 hours or until dry and dark. You end up with a snack that tastes like sun-dried tomatoes and handles like a fruit rollup. Cook it longer or get a cookie cutter and cut circles out of the sheet and bake at a slightly higher temperature and you’ve got tomato chips.

Unlike potato chips, these have zero fat, only as much salt as you put in (or that came in the can), and are darned tasty. For extra fun, add in exceptionally finely chopped basil before drying.

Delicious, healthy, and dirt cheap to make. Especially good if you like the taste of sun-dried tomatoes.

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Nothing in life is free

Posted by Christopher S Penn on Jul 11, 2009 in New media, Rant | 9 comments

There is no such thing as free unless the thing in question is without value.

When you write a blog post you give away to the world on your blog, it is not free. You spent time, energy, effort, and knowledge writing it, time that could have been spent doing something else.

When you share a video of your session from a conference, it is not free. You are directly harming your ability to be hired as a speaker at future conferences because why should prospective attendees pay if they know the video will be available for free later?

When you interview someone for your podcast, it is not free. Both of you are giving up time and knowledge that might be better spent elsewhere.

The only time something is truly free is when it has no value, when the person who creates something believes it to be of no inherent value that it’s only worth throwing away. Your excrement is free. In fact, you pay people to take it away. Same for your garbage and your recycling.

Mitch Joel quotes Mike Lipkin often: “I would do this for free but I make you pay so that you understand the value of what you are getting.”

As a new media/social media creator of content – blogger, podcaster, Tweep, etc. – I want you to understand that what you make available without a financial transaction taking place is not free. You may indeed be rewarded in other non-financial benefits for what you give to others, in reputation, social currency, popularity, fame, etc., but don’t call it free unless it is of no value.

I appreciate what you create on a daily basis when I read your blog, listen to your podcast, watch your video, and I acknowledge gratefully that it is not free, that it has inherent value and worth. You spent hours of your time on what you’ve made, time you could have spent with your family or playing with other hobbies, and for that I thank you.

I will not demean your work by calling it “free” – valueless – and assuming that because you don’t charge me money for it that I am entitled to it with nothing ever given back.

Thank you for giving of yourself on your blog, on your podcast, in your Twitter stream, and beyond. I appreciate you all the more for it.

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How to search your Twitter DMs with Google Reader

Posted by Christopher S Penn on Jul 10, 2009 in Technology, Twitter | 11 comments

CC Chapman on Twitter said:

The problem with more and more conversations happening over DM is there is no easy way to search them

Which is more or less true in the native interface. Luckily, RSS comes to the rescue.

From the Twitter API:

direct_messages

Returns a list of the 20 most recent direct messages sent to the authenticating user. The XML and JSON versions include detailed information about the sending and recipient users.

URL:

http://twitter.com/direct_messages.format (requires authentication)

So here’s how you do it. Craft a URL like this:

http://username:[email protected]/direct_messages.rss

Copy this.

Updated: For DMs you have SENT: http://username:[email protected]/direct_messages_sent.rss

There’s a bug in the way either Twitter renders RSS or Google Reader interprets it. Not sure which, but you need to set up Yahoo Pipes as an intermediary to make everything and everyone happy.

Go to Yahoo Pipes and drag a Fetch Feed onto the worksheet. Paste the Twitter RSS URL there. If you’re doing DMs sent, add a second box under the first one and paste the second URL there.

Next, name it, save it, and run the pipe. Do not publish it or the pipe will be publicly viewable! Copy the Get as RSS URL.

Now go to Google Reader. Paste in the Pipe RSS URL.

Congratulations. Now all new DMs will be recorded by Reader and will be fully searchable from the search box.

You’re done!

If you’d prefer all in one using GMail, you can also take the Pipes RSS feed and use any RSS to Email service (feedburner, feedblitz, etc.) and have your DMs emailed to you.

Update: If anyone knows how to implement this feature using OAuth rather than plaintext, please comment!

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The only green shoots are the ones you're smoking

Posted by Christopher S Penn on Jul 9, 2009 in Economy, Money | 13 comments

I present two charts.

First, via Blytic, a look at food stamp usage and unemployment.

You don’t have to be a rocket scientist or an economist to figure out that this recession still has legs and a long way to run before we even begin to approach “normalcy”. Anyone talking about recovery is being a little on the premature side, don’t you think?

Second, via Barry Ritholtz:

Again, you don’t need a Ph.D. in economics to figure out that the housing bubble still has a long way to come down. A 4 year old with a ruler and a crayon could diagram out the long term mean and see that when it comes to reversion to mean on a multi-decade basis, we are still far, far away from the mean, which indicates that housing prices still have a long way to drop.

When you strip away the spin of government press flacks and media outlets desperate to gin up advertising revenue by getting consumers to spend unwisely, when you reveal the data as opposed to the opinion, the news is less than good, and the calling of a bottom, recovery, and green shoots is premature at best.

So what does this mean for you?

If you’ve been getting by, keep doing what you’ve been doing, only moreso. Thrift is the new black. Keep watching the fridge and the toilet paper.

If you’ve not been getting by, I’m sorry. There’s not much advice or counsel I can offer that hasn’t already been thrown at you a dozen times over. Consider putting a few hours into setting up some affiliate stuff, knowing that a payout if successful is probably 30-60 days away, but it might be a little supplementary help. If you’re job hunting, take what you can get.

Above all else, if there’s a single concept you must get sooner rather than later, it’s that positive cash flow means everything in this environment, whether it’s your business or personal life. Positive cash flow is pretty much all that matters for the short term. Get more money coming in than going out.

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