Day: February 21, 2008

  • What metrics matter to podcasters?

    A recent question sent into Marketing Over Coffee – what metrics matter for podcasters to measure their success, a la the ADM? Ultimately, traffic metrics are only the top of the funnel – they’re the raw number of eyeballs in, and that in itself isn’t worth much except for general trends. No matter what statistic

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  • John Wall Nails Trade Shows

    Want some of the best advice about being a trade show exhibitor? The Ronin Marketeer, John Wall, has it all for you. For more of John, check out Marketing Over Coffee, too. Did you enjoy this blog post? If so, please subscribe right now! Get this and other great articles from the source at www.ChristopherSPenn.com

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