Viral marketing and word of mouth marketing are not the same thing. They are not interchangeable, and it’s getting kind of old seeing various media outlets and even job postings getting them mixed up. This is my interpretation of the two.
Word of mouth marketing is simply referral and recommendation. If I like a product or [...]

In talking this week with folks from the various PodCamps about things like logistics and fundraising, one discussion that hasn’t happened which I think is worth mentioning is the topic of rockstars.
Rockstars, loosely defined, are the A-List, “name brands” in any given vertical. In podcasting, they’re the people who tend to have really large audiences [...]