Category: Technology
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First Steps Towards Thinking About Automation in Marketing
For many of us in marketing technology, a “one-off” task quickly becomes a standard, and if that one-off task is labor-intensive, we end up creating a lot of work for ourselves. How do we avoid creating unnecessary work? The answer lies in a mindset change, from “how do I do this?” to “how can this…
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Friday Fun: Why I Bought a Dashcam
One of my newest toys – and it’s admittedly very much a toy – is an Anker Roav C1 dashcam. What’s a Dashcam? If you’re unfamiliar with the technology, dashcams are car-mounted video cameras that record everything, all the time. They typically mount via adhesive to the windshield and plug into the power connector in…
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Digital Packing for Travel Without Internet
While we spend an awful lot of time packing physical goods for vacation, I often forget to do my digital packing. At least once a year I take time off, including time off the grid. No phone, no internet, no connection to the outside world. Yet, I still want to read and feed my brain…
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My Small Business Marketing Technology Stack
Nicholas asked, “What does your “marketing stack” consist of at the moment? Which specific tools, products, services are you using and how do you get them all talking to each other?” My personal marketing technology stack changes frequently. Why? I use myself as the guinea pig for new tools and methods. One of my rules…
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The Power of Predictive Analytics and SEO Data
Few things are as compelling to marketers as the promise of prediction. Every marketer wants to know what will happen; what has happened is of less interest because we can’t change the past. If we knew what was likely to happen, we could plan in advance for it. Suppose we knew what was going to…
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Speech Recognition and Transcription Services Compared
Many marketers have a need for transcription of audio and video data, but the prices and quality on the market vary wildly. Let’s compare the options and look at the transcription/speech recognition landscape to see what fits our marketing needs best. Why Transcription? We face more and more rich media content as marketers – audio,…
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Building a Sales Pipeline from Scratch, Part 2: Sales Technology Stack
Where do we start? How do we build a sales pipeline robust enough to hit our quota when we’ve nothing but a blank pad of paper, an empty contact list, and a fresh inbox? In this series, we’ll look at how to build a sales pipeline from scratch, using the most modern digital tools and…
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AI Primer for Marketers Part 7: AI-Powered Analytics
The most innovative marketers routinely pick up new things, try them out, and succeed or fail. Why are marketers struggling so much to adapt to artificial intelligence and machine learning? In this series, we’ll explore machine learning and artificial intelligence to build a foundation for understanding the field – and how it applies to marketing.…
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Instantly Convert Mind Maps Into eBooks, Presentations, and Content
I love the power that mind maps give us to organize our thoughts. Unlike traditional outlining, mind maps let us rearrange our thoughts easily and see connections between different ideas. Mind maps are one of my secrets to productivity – I find I’m able to outline and plan much faster with them than other planning…
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Explained: Why You Need a VPN to Protect Your Privacy Online
With monitoring of Internet access on the increase (thanks Congress) and the importance of privacy at an all-time high, I thought I’d explain what a VPN is, why you need one, and how to protect more of your privacy online. Explaining Privacy Right now, when we use the Internet – surfing the web, sending email,…