Why you need calls to action in your blog posts
If you've been reading this blog for any period of time, you've likely noticed these lovely buttons on the right:
March 4, 2010
March 2, 2010
How to tell if you are a doomed marketer
Once upon a time, marketing was just marketing. It was a fabulous era of big brands, big launches, big parties. Martinis were de rigueur, agencies ruled the world, and three piece suits (that looked MAHHH-velous) were the signs of the professional marketer.
February 11, 2010
Why Google Buzz is brilliant and deadly to social media 1.0
From the moment it launched, Google Buzz generated buzz:
January 27, 2010
The iPad will be legendary for sales and marketing
Steve Jobs and gang did a phenomenal job introducing the iPad for consumers. Books! Movies! Music! Games!
January 26, 2010
Start with a mobile browsing strategy
Everyone and their cousin in marketing is panicking about your mobile strategy.
January 15, 2010
In the absence of other metrics
I had an interesting conversation last night with a photographer friend who said he faced a dichotomy in his work: on the one hand, he doesn't overly care about others' opinions, and on the other hand, he feels as though he should shoot for views as the best way of seeing how his work is being valued as he doesn't sell his photos.
January 10, 2010
What RoboCop Can Teach You About the Dangers of Social Media
Fans of the original RoboCop movie remember all too well the searing disappointment with its two sequels. The original RoboCop movie was bloody, intensely violent, dystopian, and wonderful to watch as we saw nearly-deceased police officer Alex Murphy wreak vengeance on his would-be killers and try to find his humanity again inside his robotic self.
January 8, 2010
A funny thing happened on the way to the future…
...screens got really small and really big at the same time. Check out these two screen sizes from my blog's analytics:
November 5, 2009
What you need to do next in social media for success
What's next? Is it Google Wave? How should we be using Twitter? Which social networks should we be on? What's next?
September 10, 2009
Marketing with iTunes 9, iTunes LP, and iTunes Extras
No linkbait in that blog title, no sir.
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