Search results for: “wow”
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You Ask, I Answer: Adopting Data-Driven Marketing Strategy?
Kait asks, “How do you suggest to go about to creating a data-driven strategy standard and breaking the “because we’ve always done it this way” mentality?” Strategy is always a sale. Every sale has to answer the question, “What’s in it for me?” for the buyer. Not what’s best for the company, for the organization,…
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You Ask, I Answer: Source/Medium Governance in Google Analytics?
Jakes asks, “With the switch to GA4 Source/Medium is becoming so much more important, can you recommend any resources that I can share with our advertising stakeholders to upscale them on the best use of of these parameters?” This is a question of power and process. First, you have to have the organizational power to…
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You Ask, I Answer: Staying Ahead in AI and MarTech?
Buyan asks, “What habits do you do on a regular basis that help you learn and stay ahead in the AI and MarTech space?” Staying current means doing two things: learning and practicing. You need both, in equal amounts, to be able to stay current and fresh. Listen in for details on how to approach…
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You Ask, I Answer: Why Map Customer Journeys?
John asks, “If the customer journey is different for every person, why bother trying to map it?” The presumption is that the customer journey is a wide open field of possibilities, when it’s more like a densely wooded forest. There are a limited number of rational pathways to conversion, and mapping both the probability and…
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Unsolicited Product Review: Amazon Echo Loop Unboxing
In today’s episode, an unsolicited review of Amazon’s new Echo Loop, a smart ring that’s a voice interface to Alexa. Watch the unboxing to see what’s in the box, setup, and how it works. Disclosure: I paid for this device out of pocket and it’s not generally available yet – you had to submit a…
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Guest Appearance on Digging Deeper With Jason Falls
I had a chance to sit down with Jason Falls to chat about analytics, data science, and AI. Catch up with us over 35 minutes as we talk about what goes wrong with influencer marketing, why marketers should be cautious with AI, and the top mistake everyone makes with Google Analytics. Can’t see anything? Watch…
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You Ask, I Answer: Ad Value Equivalence and PPC Ads?
Alessandra asks, “The customer is getting leads organically in the same number as before the start of the ads campaign, so the few conversions (1 month running) makes him think it’s not worthwhile to advertise. My thoughts are going in the direction of explaining the value of impressions on their own, the values of clicks…
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Foodblogging Friday: Korean-Style Fried Rice
You’ll see tons of videos online showing how to make fried rice, and almost all of them are correct if you’re making a serving for one or two people at most, like Gordon Ramsay’s 10-minute fried rice. Fried rice has two challenges: first, ingredients cook at different speeds. A carrot cooks significantly more slowly than…