Search results for: “wow”
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You Ask, I Answer: What Makes for Compelling Events?
In today’s episode, we answer the question, “What compels you to attend a webinar/online event?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit it here! Subscribe to my weekly newsletter for more useful marketing tips. Find…
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IBM THINK 2022 Champions Roundtable
At this year’s IBM THINK, I had the pleasure of joining fellow IBM Champions Jason Juliano, Steven Perva, and Craig Mullins along with IBMs Luke Schantz, JJ Asghar, Elizabeth Joseph, and the legendary Gabriela de Quieroz for a wide-ranging discussion on AI, data, bias, quantum computing, genomics, and more. Give a watch/listen! Can’t see anything?…
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Mind Readings: Why Marketing Case Studies May Be Ineffective
A case study means different things to a student versus a marketer. Find out why marketing case studies are so terrible and why marketing could learn a thing or two from academia’s case studies. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question…
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Marketing AI: A Fireside Chat with Cathy McPhillips of the Marketing AI Institute
I recently had the pleasure of sitting down to chat with Cathy McPhillips of the Marketing AI Institute about the Marketing AI Conference (MAICON) on September 13-14, 2021. Cathy and I covered a wide range of topics, such as: Why marketers take AI claims at face value Why there aren’t many marketers who can deep…
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Solicited Review: Cumulative Advantage by Mark Schaefer
Mark Schaefer asked me to review his latest book, Cumulative Advantage. It’s a book based on the sociological work of Dr. Robert Merton as well as a series of other sociologists on the phenomenon of cumulative advantage. In the most basic terms, those who have advantage continue to benefit from it at a faster rate…
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2020 Rewind: AI and SEO Applications
Welcome to 2020 Rewind! In this series, we’re taking a look at the year that was and the wonderful shows and podcasts that had me on as a guest this past year. A fair amount of the time, I’d rather read than listen, but podcasts, live streams, webinars, and videos were how we made media…
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2020 Rewind: AI Applications in Healthcare Marketing
Welcome to 2020 Rewind! In this series, we’re taking a look at the year that was and the wonderful shows and podcasts that had me on as a guest this past year. A fair amount of the time, I’d rather read than listen, but podcasts, live streams, webinars, and videos were how we made media…
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2020 Rewind: Marketing Strategies in a Pandemic
Welcome to 2020 Rewind! In this series, we’re taking a look at the year that was and the wonderful shows and podcasts that had me on as a guest this past year. A fair amount of the time, I’d rather read than listen, but podcasts, live streams, webinars, and videos were how we made media…
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2020 Rewind: Artificial Intelligence in Sales
Welcome to 2020 Rewind! In this series, we’re taking a look at the year that was and the wonderful shows and podcasts that had me on as a guest this past year. A fair amount of the time, I’d rather read than listen, but podcasts, live streams, webinars, and videos were how we made media…