Search results for: “video marketing”
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Almost Timely News: MarketingProfs B2B Forum Takeaways (2022-10-16)
Almost Timely News: MarketingProfs B2B Forum Takeaways (2022-10-16) :: View in Browser 👉 Get your copy of Members Only, my new free study on private social media communities » Watch This Newsletter On YouTube 📺 Click here for the video 📺 version of this newsletter on YouTube » Click here for an MP3 audio 🎧…
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You Ask, I Answer: What is Identity Marketing?
Hannah asks, “What is identity marketing?” Identity marketing is the use of consumers’ identities for marketing purposes. This can be done by creating identities that customers adopt, or by bonding brands to customers’ existing identities. Identity marketing can be beneficial for customer retention, but it can also be detrimental by promoting polarization and inflexibility. Can’t…
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You Ask, I Answer: Sales and Marketing Tone of Voice?
Jake asks, “Can you talk about tone of voice and how to try and keep it consistent between sales and marketing?” If there’s a big difference in tone between sales and marketing, it means that your messaging is not unified. This can be a problem if there’s no governance or plan in place. To fix…
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You Ask, I Answer: Impact of AI on Content Marketing?
Maria asks, “Is there anything specific that worries you about the impact of AI for content/marketing, etc?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching…
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You Ask, I Answer: Staying Current with Marketing Trends?
Lauren asks, “How do you stay current with all the digital/social changes that come up daily and how do you keep you team on the cutting edge?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript…
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You Ask, I Answer: Cookieless Marketing Attribution?
Mateo asks, “Question: Outlook on a “cookieless” ecosystem and traditional ad channels, like print, or OOH?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching the…
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You Ask, I Answer: Standing Out in Crowded Content Marketing?
Ashram asks, “What is your advice for standing out in the crowd in a highly saturated content creation market? i feel like many marketers are trying this approach compared to other industries.” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is…
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You Ask, I Answer: Marketing and Positioning for Different Industries?
James asks, “How is your thought process different for marketing for a well-established market/industry vs a newly discovered market/industry?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute…