Search results for: “video marketing”
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You Ask, I Answer: Influencing Large Language AI Models for Brand Marketing?
In today’s episode, Jay asks, “How can we influence large language models to show our brands more favorably?” To accomplish this, you need a robust PR strategy to get your brand mentioned widely across the internet. I explain how language models work and why broad exposure is key to optimizing for them. Tune in to…
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You Ask, I Answer: Unifying Marketing Data?
Jose asks, “What is your best advice about collecting data from different platforms? How to unified data for better reading? Is there any recommended tool?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain…
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You Ask, I Answer: Marketing Reporting Frequency?
Monica asks, “What frequency should our reporting be?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching the video. In today’s episode, Monica asks, “What frequency…
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You Ask, I Answer: Marketing Revolutionized by AI?
Cathy asks, “What marketing discipline will be the next one to be revolutionized by AI?” In today’s episode, Kathy asks: what marketing discipline will be the next one to be revolutionized by AI? What business hasn’t been revolutionized by AI? What discipline will not be? Very few will not be affected, right? Very few will…
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You Ask, I Answer: Value of Content Marketing in an AI World?
In this video, Christopher Penn discusses the impact of large language models on content marketing and the challenges that come with it. While these models are good at generating and refining content, the lack of an exchange of traffic between the models and content creators creates a new economic equation. Christopher suggests that instead of…
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You Ask, I Answer: Gated Content Outdated Marketing Tactic?
Sara asks, “Is gated content now an outdated tactic? What should we be thinking about for B2B marketing in 2023?” Gated content is not an outdated tactic, it is however often misused and can be ineffective for a lot of marketers. The main reason for this is that a lot of content isn’t worth gating…
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You Ask, I Answer: Being More Human in Marketing?
Katie asks, “What does being more human in marketing mean?” Being more human in marketing means using automation sensibly, empathizing with customers, and doing things that don’t scale. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The…