Search results for: “wow”
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Mind Readings: What Smoking Tells Us About Air Quality
Key points: Cigarette smoking is allowed in many indoor spaces in Serbia, which results in poor air quality. Just a few smokers in an enclosed space can make the air quality unbearable for everyone. Poor air quality is a problem not just for COVID, but for other respiratory diseases as well. Masks are an effective…
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You Ask, I Answer: How to Handle SEO Backlinks With Low Authority?
Joao asks, “What should we do when you have a lot of backlinks but most of them are with low authority? Since they are lowering our authority should we remove them or leave them and keep trying to get new backlinks?” If you have a lot of low quality backlinks, it depends on how you…
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Mind Readings: Cooking Class or Kitchen Tour?
When it comes to content creation, it’s important to consider whether you want to provide a kitchen tour or a cooking class. A kitchen tour is a good way to show off all the different tools and appliances you use, but it’s not going to be super helpful if your audience doesn’t already know how…
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Mind Readings: AI Bill of Rights, Part 5: Human Alternatives, Consideration, and Fallback
The proposed AI Bill of Rights is a good start, but there is still a long way to go. Machines should not have the presumption of innocence and should be presumed guilty until humans can prove that they are right. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the…
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You Ask, I Answer: Infographic Tactics in 2022?
Adrienne asks, “I’ve seen some good examples of Data and the use of infographics in Pr and lends themselves to social. Still a tactic in 2022?” Tactics always work. It’s how well they’re executed that matters. Infographics are just a tactic and if done well, they can be very effective. However, if the data is…
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You Ask, I Answer: Standing Out in Crowded Content Marketing?
Ashram asks, “What is your advice for standing out in the crowd in a highly saturated content creation market? i feel like many marketers are trying this approach compared to other industries.” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is…
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You Ask, I Answer: Marketing and Positioning for Different Industries?
James asks, “How is your thought process different for marketing for a well-established market/industry vs a newly discovered market/industry?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute…
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Mind Readings: Brand is Trust
The role of brand is to create trust. Brand is a series of experiences and the cumulative impact, and ultimately the outcome we’re after is trust. Thus every bit of marketing that touches branding MUST be about building trust for it to succeed in the big picture. Can’t see anything? Watch it on YouTube here.…
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Mind Readings: AI Enables Creative by Proxy
AI isn’t going to replace human tasks in creativity, but it’s going to widen the field substantially. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching…
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You Ask, I Answer: Spotting Trends and Hits?
Michael asks, “How do you spot trends and hits? What should you look for?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching the video. Christopher…