Search results for: “video marketing”
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You Ask, I Answer: How to Create High-Performing Video Marketing
Dee asks, “How can I create videos people will watch and engage with?” One of the simplest tricks and hacks for high performing video marketing is to convert already high performing content to video. What tools would you use? Google Analytics data IBM Watson Analytics for Social Media SEO data Watch the video for the…
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You Ask, I Answer: Video Marketing Strategy for Companies
Hana asks, “Why don’t more companies use video marketing and live streaming?” The short answer is that because they have no plan, they won’t do anything due to risk aversion and lack of perceived value. To launch a video marketing initiative (or frankly, any marketing initiative), you need 6 concepts and 3 plans in place.…
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4 video marketing tips in the era of autoplay
I assume by now you’ve noticed that videos are appearing in greater and greater frequency in your Facebook timeline. From buckets of ice to upcoming movies to everything else that humanity can imagine or capture, it’s showing up for you. Over the weekend, as I was watching yet another round of ice bucket dumpings go…
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Mind Readings: 2007 Podcast Marketing Video Reaction Part 4/4
In today’s episode, I revisit my very first podcast marketing talk from 2007! You’ll learn what’s changed and what strategies stand the test of time. Plus, you’ll get insider tips on improving your presentation skills. Ready to cringe and learn along with me? Can’t see anything? Watch it on YouTube here. Listen to the audio…
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Mind Readings: 2007 Podcast Marketing Video Reaction Part 3/4
In today’s episode, I react to my super old podcast marketing presentation. You’ll see how crazy things were back in the MySpace era and discover the timeless techniques that are even more effective today. Whether you’re a newbie or a seasoned pro, there’s something for you in this video. Can’t see anything? Watch it on…
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Mind Readings: 2007 Podcast Marketing Video Reaction Part 2/4
In today’s episode, I’m reacting to my own podcast marketing presentation from 17 years ago! You’ll see what strategies still work today (and which ones don’t). If you want to improve your podcast marketing game and get a few laughs along the way, this video is a must-watch. Can’t see anything? Watch it on YouTube…
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Mind Readings: 2007 Podcast Marketing Video Reaction Part 1/4
In today’s episode, I react to a presentation I gave 17 years ago! You’ll gain insights on how to improve your own presentation skills and pick up tips on effective podcast marketing strategies. If you find yourself cringing at old content or simply want to refine your communication skills, this video is for you. Tune…
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Measuring YouTube and Video at Social Media Marketing World 2018
At Social Media Marketing World 2018, I sat down with live stage host Sunny Lenarduzzi to talk about measuring the impact of video marketing, especially on YouTube. We have so many great ways to measure video today, but I strongly encouraged her and the audience to use the tools already at hand, such as: Google…
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Talking Machine Learning and Marketing on The Cube [Video]
I had the privilege to speak on Silicon Angle’s The Cube at the IBM CDO Summit recently. We discussed the basics of machine learning, how marketing is changing, what to do if a company doesn’t want to keep up with the future, and the differences in types of media. Thanks to IBM and Silicon Angle…
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Videogame cutscene movies and your marketing storytelling
If you’ve played any modern, non-casual games recently, from Halo to Warcraft to Mortal Kombat, you’ve likely seen cutscenes, short videos that help advance the story. Here’s an example of a cutscene from the end of Act I in World of Warcraft: Warlords of Draenor: These cutscenes provide bridges in the story, taking you from…
