Search results for: “video marketing”
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How to measure live video impact on marketing
One of the questions marketers have struggled with in recent days is how to make all these new video services work to drive business. How do you make Periscope, Blab, Meerkat, etc. generate some actual results? How can we measure the effectiveness of our online video efforts? First, let’s establish what we want to accomplish…
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Digital Marketing Trends, Part 3 of 5: Video Games
As part of the daily curation I do with #the5, I get a chance from time to time to aggregate all the news I collect to look for trends. In the third of our 5 part series, we’re going to examine some current trends in digital marketing and what they mean for you. Today, we’re…
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Measure your video content marketing with monetization!
The era of eyeballs alone is slowly coming to a close as more marketers demand tangible results from their efforts. One of the easiest ways to prove the quality of your marketing is to fulfill Jay Baer’s Youtility statement: marketing so good, people would pay for it. While you may or may not be able…
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Mailbag: What’s the best way to handle video in email marketing?
Today’s mailbag question is an oft-repeated one: “What’s the best way to handle video in email marketing?” The answer is: it depends. What it depends on most is how your audience reads the email you send to them. Implementation of HTML5 video standards is highly irregular, to say the least. The bulletproof way that I…
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Almost Timely News, April 7, 2024: 🗞️ Generative AI Optimization and Content Marketing Strategy
Almost Timely News: 🗞️ Generative AI Optimization and Content Marketing Strategy (2024-04-07) :: View in Browser Check out these two new talks, free for you to enjoy: 👉 Predictive Analytics and Generative AI for Travel, Tourism, and Hospitality 👉 Building the Data-Driven, AI-Powered Customer Journey for Retail and Ecommerce Content Authenticity Statement 100% of this…
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Mind Readings: Custom GPTs from OpenAI and Your Content Marketing Strategy
In this very hot take from the OpenAI DevDay keynote on 2023-11-06, I detail what I think the implications of Custom GPTs are and what you should be thinking about and doing today to prepare for them. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here.…
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You Ask, I Answer: Keys to B2B Influencer Marketing Success?
In today’s episode, I share my key lessons and strategies for b2b influencer marketing success. I walk through the Trust Insights 5P framework to help brands excel in this space. I explain how to define your purpose, choose the right people, nail down the process, select the best platform, and accurately measure performance. Tune in…
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You Ask, I Answer: Role of AI in B2B Influencer Marketing?
In today’s episode, I explain how AI will enable synthetic influencers and better influence identification. Large language models can ingest vast information to surface relevant influencers. Brands should partner with AI firms to build custom models filtering by niche and demographics. Tune in to hear my predictions on AI’s transformative role in influencer marketing. Can’t…
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You Ask, I Answer: Predictions for B2B Influencer Marketing in 2024?
In today’s episode, I explain how the demise of Twitter has created major challenges for measuring influence. With key conversations happening across new, disparate platforms lacking data access, brands must get creative. I advise asking your audience who influences them and embracing community-level influence in addition to individual influencers. Tune in to hear my predictions…
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You Ask, I Answer: How Generative AI Will Reshape Marketing?
In today’s episode, I look at how AI will reshape marketing as it transforms language and imagery. With its skill for generating content, AI brings unlimited scaling to communicate and persuade. For analytics, AI coding workarounds compensate for poor math skills with excellent language abilities. Join me as we explore the huge potential of AI…