Summary In today's episode, I explain how to grow a personal brand without turning every speaking opportunity into a self-serving commercial. Here's what this means for you. You learn to become a conduit for the work rather than the center of attention, which paradoxically builds more trust and attracts more business than constant self-promotion. You'll…
Summary In today's episode, I review Camtasia 2020 from TechSmith, walking through the new features in this video editor built for e-learning, presentations, and fast turnaround production work. Here's what this means for you. You discover practical time-savers that help you and your team produce on-brand videos faster, especially when coordinating with agencies or coworkers.…
Summary In today's episode, I explain why live product demos often fall flat and how treating them like cooking shows produces far more convincing results. Here's what this means for you. You gain a repeatable method for staging demos that highlight milestones rather than fumbling through real-time execution. You'll also learn these concepts: why pre-baking…
Summary In today's episode, I break down how to prepare for client meetings when presenting deliverables, including strategies for note-taking, rehearsing, and anticipating tough questions. Here's what this means for you. You'll gain a repeatable framework for walking into any client presentation with confidence, clarity, and ready answers. You'll also learn these concepts: how staying…
Chantal asks, “I’m running a social media workshop in a month and am struggling to find ways to make it more interactive. What suggestions do you have?” Great question. Workshops, like any form of content marketing, need to be entertaining, engaging, and educational. So how do you make a marketing conference workshop more engaging? Engagement…
I had the pleasure and privilege of delivering the opening keynote at MarketingProfs B2B Forum. This year’s keynote is titled Cognitive Marketing: How AI Will Change Marketing Forever. For those who would like to see the slides, they are below. In addition, if you’d like a deeper dive into the type, I invite you to…
Service is the dominant form of industry these days. Everything is a service; in fact, -as-a-service is appended to an enormous number of industries. We have software-as-a-service. (the online apps economy) We have platform-as-a-service. (the API economy) We have vehicles-as-a-service. (the ridesharing companies) We have space-as-a-service. (home and office timesharing apps) Yet how many of…
I recently had the opportunity and privilege to guest teach at the UCLA Extension School with Karl Kasca and his new media marketing class. The subject was email marketing – what was the state of email marketing in 2014? How has the landscape changed? What still works, what doesn’t work, and what should marketers be…
Facebook: Person, Page, and Beyond is a 45 minute intensive webinar that looks at the powerhouse that is Facebook – the third largest country in the world. In this webinar, you’ll learn the 6 key aspects of Facebook – person, page, site, interaction, ads, and analytics, explore what practices make Facebook work well for you,…
