Email marketing best practices, 2014 edition

I recently had the opportunity and privilege to guest teach at the UCLA Extension School with Karl Kasca and his new media marketing class. The subject was email marketing – what was the state of email marketing in 2014? How has the landscape changed? What still works, what doesn’t work, and what should marketers be doing differently? If you’d like to enjoy the hour long class, you can get the slides and video below.

If you find it useful and helpful, please consider picking up one of my books, Marketing White Belt or Marketing Red Belt.

Video