Got writer’s block around a particular topic or blog post? There are dozens of different ways you can break writer’s block (some of which are unsurprisingly outlined in Marketing Red Belt), but one of the most reliable by far is to grab your digital camera (or smartphone with camera) and go on a photowalk.

If you’re unfamiliar with the term, a photowalk is nothing more than going for a walk with the intention of taking interesting photos of anything that captures your eye. For example, if you’re working on a blog post about breaking through the noise with digital advertising, take a walk with your camera looking for pictures of allegorical images of things breaking out of other things.


Going for the walk may help you break writer’s block in two ways. First, by finding a photo opportunity that’s related to your topic, you might expand the boundaries of your thinking on the topic. Second, by getting out from behind your desk and doing a visual task, you mentally change how your brain is processing information, taking it from explicit linear processing to implicit parallel processing, which can also help break down a writer’s block.

Give it a try the next time you’re stuck – go for a walk (even inside at a local mall or another part of your office if the weather’s nasty) and see if you can find the perfect picture to break a writer’s block.

You might also enjoy:

Want to read more like this from Christopher Penn? Get updates here:

subscribe to my newsletter here

AI for Marketers Book
Get your copy of AI For Marketers

Analytics for Marketers Discussion Group
Join my Analytics for Marketers Slack Group!

Subscribe to My Free Weekly Newsletter

Subscribe to My Free Weekly Newsletter

Sign up now to the free Almost Timely Newsletter, released every weekend with the latest news about marketing, technology, analytics, data science, and AI.

  • This field is for validation purposes and should be left unchanged.

You have successfully subscribed to the Almost Timely Newsletter!