Social rain, part 1
Ever stop to think about rain and how it works? Probably not until you're in a drought and wondering where the rain is.
August 5, 2010
July 28, 2010
5 old sales tricks made new again
5 old sales tricks made new again
July 19, 2010
How much too much is it?
One of my absolute favorite sales closes is the how much too much close. It's a recession. Times are tough, budgets are tight, resources are constrained. We get that. I'm sure you get that many, many times a day from everyone you talk to who's a potential customer. The trick with objections over price is amortization of the price.
June 18, 2010
The trouble with innovation
Take a look at the Zapthrottle Mote Extractor!
June 7, 2010
iPhone 4 and iOS 4 for the sales and marketing nerd
A few quick takeaways from the WWDC keynote address, in which Steve Jobs asks you to spend more of your money on Apple products.
May 18, 2010
How you sold me at triple price
How you sold me at triple price
March 26, 2010
How did I ever live without this?
Ever heard someone say that? How did I ever live without this? How did I ever do business without this? How did I ever make money without this? I've heard parents say that they never planned to have children, but now they couldn't imagine their lives without them. I've heard people speak of products, of locations, of other people, of virtually everything and anything in the "how did life work without this" phrase.
March 5, 2010
Friday fun: what's on my iPod for productivity
It's Friday. Let's have a little bit of fun. One of the things that makes me productive during the workday? The right audio. Sometimes the audio is training, most of the time it's good tunes. Here's some of what's on my iPod while the day is flying by. You'll notice that for the most part, I avoid anything with words in it - instrumental rules the day for cognitive psychology reasons. Few people can effectively process more than one language stream at a time, so listening to words in a song can conflict with trying to write words on the page. Hence, most of the music is instrumental.
February 16, 2010
Three Nearly Guaranteed Moneymaking Twitter Words
Ever notice the giant pile of social media "experts" who don't have two nickels to rub together? Ever wonder why?
February 10, 2010
The 3 Benefits We Care About
Tony Corinda, the famous magician and mentalist, wrote in his classic textbook 13 Steps to Mentalism that there are three general topics which nearly everyone wants psychic predictions on. Knowing these makes the job of a mentalist on stage incredibly easy, as just providing the hook into any of the topics gets people talking about what they really want.
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