Know when to skimp and when to splurge
Know when to skimp and when to splurge
May 25, 2010
May 22, 2010
Bringing back the morning numbers tweet
Bringing back the morning numbers tweet
May 7, 2010
The fictional nature of money
How real is money?
February 10, 2010
The 3 Benefits We Care About
Tony Corinda, the famous magician and mentalist, wrote in his classic textbook 13 Steps to Mentalism that there are three general topics which nearly everyone wants psychic predictions on. Knowing these makes the job of a mentalist on stage incredibly easy, as just providing the hook into any of the topics gets people talking about what they really want.
February 9, 2010
What World of Warcraft can teach you about customer quality
One of my favorite parts of World of Warcraft is the in-game marketplace known as the Auction House. Inside the AH, you can see relatively free markets at work with minimal regulation by the game's owners. You can especially see how market forces create supply and demand, and if you're good at understanding human nature, you can make a fair bit of virtual money.
January 31, 2010
Financial aid swansong: Massachusetts College Goal Sunday
Financial aid swansong: Mass. College Goal Sunday
November 16, 2009
What casino gambling should teach you about online marketing
I recently had the opportunity to spend a few hours observing (not playing, I know the house odds!) people at a casino during a business conference. What a superb experience - not as a player, but as a marketer, to see how casinos manage the end user experience for maximum profit.
November 13, 2009
Financial Literacy presentation at MASFAA
Here's a recording of a financial literacy presentation I did for the Massachusetts Association of Student FInancial Aid Administrators. Please watch this with a friend or colleague present and do the exercises together for maximum benefit!
October 1, 2009
What Farmville should teach us about profitability
Profits! Profitability! The holy grail of business. Yet surprisingly, one of the most difficult things to calculate. Companies spend thousands of dollars a year in consulting, technology, software, systems, and accounting firms just to get a vague idea of their profitability. Why?
September 23, 2009
How to calculate your social media influencer value
"I would do this for free, but I make you pay so that you understand the value of what you are getting." - Mike Lipkin via Mitch Joel
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