Solicited Review: What’s New in Camtasia 2020 For Marketers
Camtasia 2020 is out, and it’s got some more polish to help marketers get their jobs done faster. Shared templates Favorites Presets and themes Pre-built templates Packages Magnetic tracks Ripple cuts and deletes Things not in the box but you probably want: Free...The Great Mic Bakeoff: Microphones for Smartphone Video Creators
As mentioned in this week’s newsletter, testing your gear to understand what’s good and what’s not in specific use cases is essential. In the Great Mic Bakeoff, we look at 8 different types of microphones for use in shooting video on your smartphone....TechSmith SnagIt 2020 New Features for Marketers
In this product review, I look at two new features in TechSmith SnagIt 2020 that marketers and content creators will find very handy: templates for images and video from images. If you’re a content creator, you’ll get a lot of value out of both features...Solicited Review: TechSmith SnagIt 2019
In this review, learn the two features that matter most to me as a marketer, one which protects personally identifiable information, and the other which makes design feedback much easier. FTC Disclosure: I was provided a review copy of the application at no cost....Book Review: Talk Triggers by Jay Baer and Daniel Lemin
In this video, I review the key points of the new book Talk Triggers, including why it’s better than other books on word of mouth, what data points to look at, what data points the book misses, and why most people will gain no benefit from the book despite it...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
