by Christopher S Penn | Jun 30, 2020 | Amazon, Review, Technology
In today’s episode, an unsolicited review of Amazon’s new Echo Loop, a smart ring that’s a voice interface to Alexa. Watch the unboxing to see what’s in the box, setup, and how it works. Disclosure: I paid for this device out of pocket and...
by Christopher S Penn | Jun 25, 2020 | Audio, Marketing, Marketing Technology, Podcasting, Review
Mitch asks, “With the return of the Levelator, what’s the best audio leveling solution for podcasting?” For those unfamiliar, the Levelator is a piece of software that promises one-click cleanup of audio to ready it for podcasting. Other solutions,...
by Christopher S Penn | Apr 29, 2020 | Marketing, Marketing Technology, Review, Video
Camtasia 2020 is out, and it’s got some more polish to help marketers get their jobs done faster. Shared templates Favorites Presets and themes Pre-built templates Packages Magnetic tracks Ripple cuts and deletes Things not in the box but you probably want: Free...
by Christopher S Penn | Nov 4, 2019 | Audio, Content, Content Marketing, Marketing, Marketing Technology, Review, Video, YouTube
As mentioned in this week’s newsletter, testing your gear to understand what’s good and what’s not in specific use cases is essential. In the Great Mic Bakeoff, we look at 8 different types of microphones for use in shooting video on your smartphone....
by Christopher S Penn | Oct 23, 2019 | Business, Marketing, Marketing Technology, Review
In this product review, I look at two new features in TechSmith SnagIt 2020 that marketers and content creators will find very handy: templates for images and video from images. If you’re a content creator, you’ll get a lot of value out of both features...
by Christopher S Penn | Oct 25, 2018 | Content, Content Marketing, Marketing, Marketing Technology, Review
In this review, learn the two features that matter most to me as a marketer, one which protects personally identifiable information, and the other which makes design feedback much easier. FTC Disclosure: I was provided a review copy of the application at no cost....