You Ask, I Answer: AI, Data Science, and What To Study in College?
Paul asks, “If you were entering college, knowing what you know now, what would you study?” Mathematics, statistics, comp sci, anthropology fieldwork, and psychology. Definitely not what I studied, except for anthropology. If you think about what data...You Ask, I Answer: Learning Marketing Data Science for Free?
Shawn asks, “How can I develop data science skills without spending lots of money?” Learning marketing data science without spending a lot of money is very straightforward: download the free, open-source tools you need, and find one of the many, many...You Ask, I Answer: Organic Social Media Growth on Instagram?
Joelle asks, “I work in CBD, so advertising isn’t an option most of the time. Have you found any successful tactics for organic social media growth on Instagram?” It depends on what you consider organic growth. Audience? Engagement? Conversion? We...You Ask, I Answer: How Marketing Data Science Fixes Analytics Tools?
Monina asks, “Where do our current analytics tools lack, and how could a data scientist help?” If we think about what we expect of our tools, we ask them to tell us what happened, why, and what we should do about it. Almost every analytics tool only does...You Ask, I Answer: How to Hire a Marketing Data Scientist?
Monina asks, “Not every marketer can (or wants to) be the data scientist for their org. What should we look for when hiring an FTE or partner?” This is a critical question because there’s a significant shortage of trained data scientists. Those who...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
