Why Do I Love Data So Much?
Kate asks, “Why do you have such a fixation on data?” This is a more interesting, philosophical question than it might first appear. Yes, I emphasize data a great deal in my work; my company, Trust Insights, is rooted in data-driven marketing. But where...Why AI Will Not Create Great Content Any Time Soon
I am bullish on AI creating content at scale. I am bearish on AI creating GREAT content at scale – or at all. Why? It comes down to limits of training data, fundamentally. All machine learning models, from the most basic to the most sophisticated, need something...What Personal Data Science Teaches Marketers
A few years ago, there was a big movement called Quantified Self, in which we would apply principles of analytics and data science to our lives with fitness trackers and other apps that would help quantify how we were living. For a variety of reasons – mainly...How To Determine Whether Something is a Trend
How do you know whether something is a trend or not? First, we need to define a trend. A trend is: a general direction in which something is developing or changing Second, we should mathematically define and be able to detect a trend. Trend analysis (and any kind of...Building Trusted AI Systems: A Fireside Chat with IBM
I recently had the opportunity to sit down with Lauren Frazier from IBM to discuss how we go about building trusted AI systems in a fireside chat livestream. We covered a ton of ground. Can’t see anything? Watch it on YouTube here. What is Fair? Fairness is a...AI for Marketers Book
In this all-new, completely-rewritten Third Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
