You Ask, I Answer: Qualitative vs. Quantitative Marketing Data
Magdalena asks, “Which is more important for marketers, qualitative or quantitative data?” This common question is a false choice. Both are equally important and inform each other. Watch the full video for an explanation with details, and ways to gather...You Ask, I Answer: Starting from Scratch with Marketing Data
Seth asks, “I just took over a marketing volunteer role for a small non-profit and they have no data repository. Like, nothing but disparate spreadsheets; some with donors, some with event attendees, some prior volunteers, etc. What should I be thinking about while...You Ask, I Answer: Finding Industry-Specific Content Marketing Opportunities
Patricia asks, “I know the cannabis and CBD space is growing exponentially. What kinds or types of content should I be producing?” This is an interesting question that will rely heavily on SEO data. The method I recommend for finding industry-specific...You Ask, I Answer: Augmented Analytics Viability?
Michael asks, “Have you heard of augmented analytics (defined by Gartner)? It seems to me it means your job will get easier in the short run and you’ll be out of business in the long run – if you believe it. I’d be interested in your comments on it.” Augmented...You Ask, I Answer: Tools for Storing Valuable Information?
Alessandra asks, “How do you keep/store/index all the information you read, and I am sure you read A LOT, that might be useful for future presentations/consulting/business development activities?” Terrific question – it depends on what the information is....AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
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