Data Science Archives - Page 2 of 9 - Christopher S. Penn Marketing Blog

You Ask, I Answer: Insider Secrets for Marketing?

by Christopher S Penn | Feb 1, 2019 | AI, Artificial Intelligence, Data, Data Science, Digital Transformation, Machine Learning, Marketing, Marketing Technology, Strategy

Vincent asks, “What’s the one insider secret for marketing you’d never put in a tweet or a YouTube video, the kind of secret sauce that you withhold for everyone but your best clients?” If the work I do with Trust Insights were cooking, I give...

You Ask, I Answer: Affordable Marketing Analytics Tools for Small Businesses?

by Christopher S Penn | Jan 30, 2019 | analytics, Data, Data Science, Marketing, Marketing Technology

Julie asks, “What are the best affordable analytics tools for small businesses and solopreneurs?” In this video, we’ll walk through the Google Marketing Platform as the platform of choice, plus give you a decision to make: time or money. Also...

You Ask, I Answer: Using SEO Data for Social Media?

by Christopher S Penn | Jan 29, 2019 | analytics, Data, Data Science, Marketing, Marketing Technology, search engine optimization, SEO, Social media, Social networks

Emma asks, “How can you use SEO data for social media?” In this video walkthrough, we’ll examine two different types of keyword analysis to show how SEO data can guide social media content creation, focusing on a landscape analysis and a keyword...

Learn How to Scale Social Media at the HELLO Conference

by Christopher S Penn | Jan 22, 2019 | AI, Artificial Intelligence, Conferences, Data, Data Science, Marketing, Marketing automation, Marketing Technology, Social media, Social networks

I’ll be speaking at the HELLO Conference the week after Social Media Marketing World, so if you can’t make the journey to San Diego, come spend the day with myself, Katie Robbert, Mark Schaefer, and many others in New Jersey. I’ll be talking about...

You Ask, I Answer: Creativity and Solving Data Problems?

by Christopher S Penn | Jan 21, 2019 | analytics, Data, Data Science, Marketing, Marketing Technology

Stephan asks, “Do you create space for creativity and intuition to help uncover new ways to use data?” This is a fantastic question; in many cases, the creativity doesn’t come from the data, but from knowledge of our tools. There’s a martial...

The Impact of Government Shutdown on Marketing Data

by Christopher S Penn | Jan 17, 2019 | AI, analytics, Artificial Intelligence, Data, Data Science, Machine Learning, Marketing, Marketing Technology

It’s difficult to understate how disruptive the shutdown is to everyone, not just the people who directly work for Uncle Sam, or just how long the aftereffects will last. Before I say anything else, I want to make clear that the people who have been forced against...