You Ask, I Answer: Marketing Data Science Hypothesis Formation?
Jessica asks, “I struggle with forming hypotheses. Do I need more data to get better?” Data probably isn’t the problem. A well-defined question you want the answer to is probably the problem. Consider what a valid hypothesis is, within the domain of...You Ask, I Answer: Marketing Data Science Hypothesis Creation?
Jessica asks, “How will a data scientist create my model or hypothesis if they don’t know my business?” This is an excellent question. The short answer is: they can’t, not reliably. Not something you’d want to bet your business on. Data...You Ask, I Answer: Choosing Marketing Data Science Variables?
Jessica asks, “As a Data Scientist for marketing, how do you decide which variables are important?” Generally speaking, feature selection or variable/predictor importance is the technique you’d use to make that determination – with the...You Ask, I Answer: Citizen Data Scientists?
Jessica asks, “How do you feel about citizen data scientists?” I love the theory, the concept, and to be sure, there are plenty of people who are data scientists that lend their expertise to causes and movements outside of their day jobs. But the question...You Ask, I Answer: Marketing Data Science Technical Skills?
Jessica asks, “When it comes to marketing data science, I’ve got very good business knowledge, but lack of the technical side. any advice?” The first question you have to ask is whether you need the hands-on skills or just knowledge of what’s...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
