by Christopher S Penn | Jul 20, 2022 | Data Science, Marketing, Marketing Data Science, You Ask I Answer
Katherine asks, “What’s the most time intensive part of data science?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: https://traffic.libsyn.com/secure/cspenn/yaia-data-science-time-intensive-tasks.mp3 Download the MP3...
by Christopher S Penn | May 16, 2022 | You Ask I Answer, Data, Data Science, Marketing, Marketing Data Science
In today’s episode, we answer the question, “What does data-driven mean?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: https://traffic.libsyn.com/secure/cspenn/yaia-data-driven-meaning.mp3 Download the MP3 audio here....
by Christopher S Penn | Jan 6, 2022 | AI, Artificial Intelligence, Data Science, Marketing, Marketing Data Science
Paul asks, “Looking back on the way you learned about AI, is there anything you wish you would’ve figured out first?” Can’t see anything? Watch it on YouTube here. Listen to the audio here:...
by Christopher S Penn | Nov 18, 2021 | Marketing Data Science, AI, Artificial Intelligence, Data Science, Machine Learning, Marketing
How much data do you need to effectively do data science and machine learning? The answer to this question depends on what it is you’re trying to do. Are you doing a simple analysis, some exploration to see what you might learn? Are you trying to build a model...
by Christopher S Penn | Oct 15, 2021 | Marketing Data Science, analytics, Data Science, Machine Learning, Marketing, Marketing Technology
Without fail at nearly every marketing conference, someone rails against vanity metrics. Stop measuring them. They don’t matter. They’re the devil. Variations on those themes. So let’s clear the air a bit, because just as some people put too much importance and...
by Christopher S Penn | Oct 5, 2021 | Marketing Data Science, Data, Data Science, Marketing
One of the truths we don’t talk about nearly enough in marketing data science is the need to blend data. There are very few data sources that are a single source of truth by themselves, that need no augmentation or supplementation to provide maximum value. Even...