Christopher S. Penn – Marketing AI Keynote Speaker

The Esoteric Secrets of Pomegranate, Kisses, and Social Media

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by

Christopher S Penn
in ,
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There are two basic kinds of secrets – secrets of information and secrets of experience.

Secrets of information are data points. The ingredients in Coca Cola. The Colonel’s 11 herbs and spices. These secrets are valuable until the information becomes commonplace or available enough that competitors can use them to their advantage and your disadvantage. In classical religious studies these are exoteric secrets, or surface secrets.

Secrets of experience are something else entirely. The taste of a pomegranate. Your true love’s kiss. Getting your black belt. These secrets aren’t informational but experiential, which means that everyone can know the data points about the secret but still have no idea what it is or how it works. In classical religious studies these are esoteric secrets, or deep secrets.

The Esoteric Secrets of Pomegranate, Kisses, and Social Media 1

Most of the really good stuff in life, most of the really powerful, life changing secrets are the latter, the experiential, the esoteric. There is no way, no matter how much you try, to describe to someone who’s never had one, with great accuracy the taste of a pomegranate such that when they put it in their mouth, the experience is not new. There is no way, no matter how graphic you get, that you can ever relate that first kiss to someone you love with any level of precision.

Esoteric experiences are just that – experiences. Master teachers – true master teachers – don’t teach you these secrets. They can’t. What they can do is create conditions favorable for you to teach yourself the secrets.

So what does this have to do with social media?

Take your pick of folks selling you social media secrets. This eBook, that blog, this book tour, that DVD, this limited opportunity, that guide. The sad news is, about 99% of it is bullshit. Complete, utter, and total bullshit perpetrated by people looking to make a fast buck on the inexperienced.

Social media is inherently about relationships between humans. Yes, there’s a decent amount of technology involved. Yes, it scales to levels that are beyond what humans can naturally maintain. Yes, a lot of those relationships are frighteningly superficial.

At the end of the day, though, because humans are at the core of social media, the power and value you get out of it, the power and value you deliver to it – all of it is rooted in experience. How to ask someone for help promoting your charity on Twitter. How to offer help to someone who sounds like they’re in sincere need in your Facebook stream. How to enjoy the serendipity of communicating the same things – life – in new ways to lots of new friends, and even a few new enemies. No book, no guide, no guru can teach you these things. You can only learn them through experience.

If you want to learn social media, to become proficient at it, to be a veteran practitioner, seek out experiences. Instead of talking about the shape, size, weight, and best vendors of pomegranate, rating whose reviews of pomegranate are best or whether a certain celebrity eats pomegranate, get off your ass and go eat one. Instead of spinning endless circles about the right or wrong way to use Twitter, Facebook, Ning, or every other social channel, go accomplish something with it. Find a charity that needs some promotional help. Join a local meetup group and practice using the tools to bring in new members.

Do. Accomplish. Kiss the girl/guy/etc., eat the pomegranate, and have the experience. At the end of the day, while others are talking about their social media expertise, which sounds stirringly reminiscent of prepubescent boys in a locker room bragging about exploits they’ve never had, you’ll have the experience, the real deal, and the satisfaction of knowing the esoteric secrets of social media.

No surprise, the photo is of a pomegranate.

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Comments

13 responses to “The Esoteric Secrets of Pomegranate, Kisses, and Social Media”

  1. Steve Sherlock Avatar
    Steve Sherlock

    Very well said!

    Reply
  2. Judy Avatar
    Judy

    Awesome explanation!!

    Reply
  3. paulpuri Avatar
    paulpuri

    AMEN!! Twitter is a good example. I get so many SEO and faux Social Media experts trying to link with me. How many people are following you is irrelevant. How good the conversations are is the key. I don't have a blog to push or a product to sell, and yet I could have hours of conversations with so many smart and interesting people just because I engage.

    Reply
  4. Steve Sherlock Avatar
    Steve Sherlock

    Very well said!

    Reply
  5. whitneyhoffman Avatar
    whitneyhoffman

    Fantastic. Really. And needed to be said.

    You need to have the experience, to challenge your preconceived notions of what's safe and sane and reasonable, and to stop asking for so much permission and just Do. I was scared out of my mind about traveling to the first Podcamp alone- what if I knew nothing? Would I feel like I was way over my head? Would I get anything useful out of it?

    And what happened? I arrived early. As people started setting up, I asked if I could help. They gave me a job. I pitched in. Not asking for favors, asking to participate. And now I have a whole different life, really- largely because I asked to pitch in and lend a hand where needed.

    It's a simple act you can replicate anywhere in your life. In retrospect, what this probably did was show my potential new friends that I was willing to lend a hand. It made me stand out a bit from the crowd. And that helps create that “Trust Agent” mentality- people who are willing to go out of their way for you are people you are likely to feel the same way about, and that is how friendships and human relationships work.

    It doesn't take much to have an authentic conversation with someone, but you get so much farther with trying to help someone, even in mundane ways, like holding a door, than you ever get by starting a relationship by trying to impose on someone else, immediately demanding a favor. You have to earn that privilege over time.

    The quote you use from Ze Frank frequently about emotional after-taste is important here as well. You need to have the experience in order to really judge its worth, and what stays with you long after the experience itself is over. Do you remember the rush of speed from your first roller coaster ride? Do you cherish those first moments of holding your newborn child? These experiences can be written about, even shown on video, but those are ghosts of the actual in the moment experience itself.

    We can aggregate information, video on the web, podcasts, everything, but all of these are mere simulation of an experience, and I'm glad you gave us all a reminder of this.

    Reply
  6. jlbraaten Avatar
    jlbraaten

    As always, well put, Chris.

    Reply
  7. Jason Pyle Avatar
    Jason Pyle

    Wow – excellent post and 100% correct. There are over 60K self proclamed SM Gurus on Twitter alone. That number's probably low frankly. It's unfortunate that many fall victim to the ruse.

    Thanks for sharing this.

    Reply
  8. whitneyhoffman Avatar
    whitneyhoffman

    Fantastic. Really. And needed to be said.

    You need to have the experience, to challenge your preconceived notions of what's safe and sane and reasonable, and to stop asking for so much permission and just Do. I was scared out of my mind about traveling to the first Podcamp alone- what if I knew nothing? Would I feel like I was way over my head? Would I get anything useful out of it?

    And what happened? I arrived early. As people started setting up, I asked if I could help. They gave me a job. I pitched in. Not asking for favors, asking to participate. And now I have a whole different life, really- largely because I asked to pitch in and lend a hand where needed.

    It's a simple act you can replicate anywhere in your life. In retrospect, what this probably did was show my potential new friends that I was willing to lend a hand. It made me stand out a bit from the crowd. And that helps create that “Trust Agent” mentality- people who are willing to go out of their way for you are people you are likely to feel the same way about, and that is how friendships and human relationships work.

    It doesn't take much to have an authentic conversation with someone, but you get so much farther with trying to help someone, even in mundane ways, like holding a door, than you ever get by starting a relationship by trying to impose on someone else, immediately demanding a favor. You have to earn that privilege over time.

    The quote you use from Ze Frank frequently about emotional after-taste is important here as well. You need to have the experience in order to really judge its worth, and what stays with you long after the experience itself is over. Do you remember the rush of speed from your first roller coaster ride? Do you cherish those first moments of holding your newborn child? These experiences can be written about, even shown on video, but those are ghosts of the actual in the moment experience itself.

    We can aggregate information, video on the web, podcasts, everything, but all of these are mere simulation of an experience, and I'm glad you gave us all a reminder of this.

    Reply
  9. jlbraaten Avatar
    jlbraaten

    As always, well put, Chris.

    Reply
  10. Jason Pyle Avatar
    Jason Pyle

    Wow – excellent post and 100% correct. There are over 60K self proclamed SM Gurus on Twitter alone. That number’s probably low frankly. It’s unfortunate that many fall victim to the ruse.

    Thanks for sharing this.

    Reply
  11. Sweton F Fleming Avatar
    Sweton F Fleming

    wow…my mouth is waiting for these ………

    Reply
  12. Sweton F Fleming Avatar
    Sweton F Fleming

    wow…my mouth is waiting for these ………

    Reply
  13. Sweton F Fleming Avatar
    Sweton F Fleming

    wow…my mouth is waiting for these ………

    Reply

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