Machine Learning Archives - Page 2 of 29 - Christopher S. Penn Marketing Blog

You Ask, I Answer: Keywords Per Page in SEO?

by Christopher S Penn | Oct 2, 2019 | AI, Artificial Intelligence, Machine Learning, Marketing, Marketing Technology, search engine optimization, SEO

Hannah asks, “How many focus keywords are you using per page? Does the amount you focus on per page change depending on the domain authority?” This is a more complex question than it used to be. Fundamentally, Google now uses semantic clustering for all...

You Ask, I Answer: Best Voice Transcription Services?

by Christopher S Penn | Sep 23, 2019 | AI, Artificial Intelligence, Machine Learning, Marketing, Marketing Technology

Heidi asks, “Which is the best and cheapest way to transcribe an audio file into text? And which tool do you use?” The answer to this question depends on your level of skill. For most people in most circumstances, I recommend Otter.ai. That’s the...

You Ask, I Answer: Categorical Prediction Techniques for Google Analytics?

by Christopher S Penn | Sep 11, 2019 | AI, analytics, Artificial Intelligence, Data Science, Machine Learning, Marketing, Marketing Technology, Statistics

Maggie asks, “Would you use CHAID analysis to discover relationships between multiple categorical predictor variables? For example, using GA dimensions (traffic channel, device type, country, landing page, etc.) and group them according to their likelihood to...

You Ask, I Answer: Conversion Rate Optimization Strategies?

by Christopher S Penn | Sep 10, 2019 | AI, analytics, Artificial Intelligence, Machine Learning, Marketing, Marketing Technology

Akshat asks, “Can you recommend your go-to strategy for conversion rate optimization that can give results in short-time?” Conversion rate optimization is all about knowing what converts. What converts comes from Bob Stone’s 1968 direct marketing...

You Ask, I Answer: SEO Trends for 2020?

by Christopher S Penn | Sep 9, 2019 | AI, Artificial Intelligence, Machine Learning, Marketing, Marketing Technology, search engine optimization, SEO

Shane asks, “Which SEO trend helped you dominate search results and generate more revenue?” Unsurprisingly, the advanced usage of machine learning and AI technologies have helped us grow significantly over the last couple of years. Content forecasting with...

Content Marketing World Day 1 Recap

by Christopher S Penn | Sep 4, 2019 | AI, Artificial Intelligence, Content, Content Marketing, Machine Learning, Marketing, Marketing Technology

A recap of day 1, workshop day, at Content Marketing World and a few takeaways from the AI workshop I led. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit...