You Ask, I Answer: Biggest Misconception about Marketing AI?
Paul asks, “What do you think is the biggest misconception about AI?” Something I say in all my keynotes: AI is math, not magic. There’s no magic here. AI is just the application of mathematics to data at a very large scale. In turn, that means AI...You Ask, I Answer: What Excites You About Marketing AI?
Paul asks, “What excites you most about AI?” In the context of marketing and data science, AI allows us to scale our inquiries to our data. We have overwhelming amounts of data, and most of it goes unused. Think about all the data just in Google Analytics....You Ask, I Answer: AI, Data Science, and What To Study in College?
Paul asks, “If you were entering college, knowing what you know now, what would you study?” Mathematics, statistics, comp sci, anthropology fieldwork, and psychology. Definitely not what I studied, except for anthropology. If you think about what data...You Ask, I Answer: Organic Social Media Growth on Instagram?
Joelle asks, “I work in CBD, so advertising isn’t an option most of the time. Have you found any successful tactics for organic social media growth on Instagram?” It depends on what you consider organic growth. Audience? Engagement? Conversion? We...You Ask, I Answer: How Marketing Data Science Fixes Analytics Tools?
Monina asks, “Where do our current analytics tools lack, and how could a data scientist help?” If we think about what we expect of our tools, we ask them to tell us what happened, why, and what we should do about it. Almost every analytics tool only does...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
