You Ask, I Answer: Subdisciplines of AI Applicable to Marketing?
Annika asks, “According to some experts there are 25 subdisciplines of AI. Within these subdisciplines there are different functions of AI. In your opinion which functions are relevant to marketing and would you have a real life use case example of each?”...You Ask, I Answer: How to Improve Marketing ROI with AI?
Annika asks, “What are the prerequisites for using AI in marketing in a way that you can maximize Return on investment (ROI)?” Let’s begin with a reminder that ROI is a financial equation: return on investment. Earned – spent / spent is the...You Ask, I Answer: Getting Started with AI for SMBs?
Annika asks, “What are your recommendations to begin with and how would one proceed in a small or medium sized company or start up in utilizing AI in their marketing processes?” First, you have to be ready for AI. That means taking the AI journey. Assuming...You Ask, I Answer: Classes of Problems AI Solves in Marketing?
Annika asks, “Important functions of AI with big data are analyzing the past, predicting the future and prescribing future strategies according to the marketing AI institute. What else do you know to be important use cases for AI in marketing?” One of the...You Ask, I Answer: Successes and Failures of AI in Marketing?
Annika asks, “Can you give me some examples of digital Marketing projects that use AI in some way that failed and succeeded and reasons behind The success or failure?” Some of the most prominent failures are those in which people didn’t keep their...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
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