by Christopher S Penn | Feb 29, 2024 | AI, Artificial Intelligence, Marketing, Marketing Technology, Social media
In today’s episode, we debunk the myth of hacking social media algorithms. You’ll learn why chasing secret tricks is a waste of time and how focusing on the fundamentals leads to sustainable success. Discover the key elements the algorithms consider and...
by Christopher S Penn | Jan 25, 2024 | Awakening, AI, Marketing, Social media, Social networks
In today’s episode, Mike questions why social media can sometimes feel like a “dumpster fire.” You’ll explore the role of machine learning algorithms in shaping your social media experience, focusing on engagement metrics like likes, comments,...
by Christopher S Penn | Apr 21, 2023 | You Ask I Answer, Marketing, Social media
Theresa asks, “What’s your actual position on whether or not social media is a marketing channel?” In this video, I answer a question from the Agorapulse Great Debate: is organic social media a marketing channel? Note that this is not a question...
by Christopher S Penn | Apr 3, 2023 | AI, Instagram, Marketing, Marketing Technology, Social media
In this episode, Christopher Penn responds to a question about whether Instagram is changing its algorithm again. He explains that social media algorithms change very rapidly and frequently, often hourly, due to reinforcement learning mechanisms. Therefore, any sneaky...
by Christopher S Penn | Feb 20, 2023 | Marketing, Mind Readings, Social media, Social networks
In this video, Christopher Penn discusses the new trend of public social networks and SaaS based services offering more paid services to generate revenue. He questions the companies’ motivation for moving security behind a paywall and notes that it may...
by Christopher S Penn | Feb 14, 2023 | Marketing, Marketing Data Science, Social media, Social networks
Christopher Penn discusses the importance of testing assumptions in social media algorithms, using machine learning and data science tools. To understand the impact of hashtags on reach and engagement, for example, one would download all of their Twitter data and run...