Corrupting words
Once upon a time, the word gourmet conjured up sumptuous, rich foods of the highest quality:
August 31, 2010
August 27, 2010
Are you hiring a social media strategist?
Are you looking to hire a social media strategist? Take your social media strategist job description and replace the words social media with military.
August 26, 2010
Draw this
Get out a sheet of paper, totally blank. Go sit by yourself somewhere, no technology anywhere nearby.
August 22, 2010
Beware of weak correlative scores
In the World of Warcraft, there exists one number that can make or break your day, depending on who you're interacting with: GearScore. GearScore is a mathematical formula that tries to rank players based on what equipment their character has, on the assumption that harder to get equipment means you're a better player for having it, much in the same way that driving an expensive car might indicate more personal wealth. People looking to organize groups in the game often recruit for their groups solely by advertising GearScore requirements: "Looking for damage dealers, 5K GS minimum!". Anyone who doesn't meet this score doesn't get invited to the group.
August 15, 2010
Studies in contrast
Studies in contrast
August 11, 2010
Social rain part 2
Social rain part 2
August 5, 2010
Social rain, part 1
Ever stop to think about rain and how it works? Probably not until you're in a drought and wondering where the rain is.
August 4, 2010
Apprenticeship, little things, and formulae for success
In old Japan, it was fairly common for a young person in the tradesman class to be apprenticed to a master. Whether it was blacksmithing, cooking, or any tradeskill, apprenticeship was just about the only way to get an education. What's interesting about old Japanese apprenticeships was the duration and work asked of the apprentice. In many cases, an apprentice would spend many years doing very menial work, like sweeping the floor of the blacksmith shop.
July 30, 2010
Solving the marketing frustration of knowing too little or too much
Chel Wolverton wrote a great blog post the other day about marketers spending too much time consuming, studying, and theorizing, but not enough time doing.
July 27, 2010
Squeezing the webinar juice
Do you ever ask these questions?
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