You Ask, I Answer: Marketing Trends vs. Tactics and Strategies?
Oleksandyr asks, “What defines a trend versus a tactic or a strategy?” Mathematically speaking, the definition of a trend is a sustained change in a metric over a period of time that can be proven with a statistical test. In the context of this question, I...You Ask, I Answer: Understanding BERT’s Role in SEO?
Tara asks, “With the confirmation of BERT’s role in search ranking as Google DeepRank, could you explain more what this means?” BERT is a model, which is like saying it’s a blender or a frying pan. It’s how BERT is used that impacts our...You Ask, I Answer: Email Marketing List Cleaning Frequency?
Antonia asks, “How often should I be cleaning my email list?” Given the volatile nature of the economy and employment situation right now, I would suggest the following schedule for email marketing list cleaning: Clean your email list on submission with...You Ask, I Answer: Google Analytics and Data Privacy?
Jim asks, “We’ve actually gotten pushback internally for using GA because of data privacy. Ever come across this?” Plenty of times. There are situations in which Google Analytics would not meet regulatory requirements. Google Analytics is not HIPAA...You Ask, I Answer: Microsoft Clarity vs. Google Analytics?
Caroline asks, “What’s better than Google Analytics to measure what your visitors are actually doing when on your website?” I’ve been playing with the new Microsoft Clarity recently, and it’s not, despite what people say, a Google...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
