When Marketing Data is Counterintuitive?
Ryan asked at Social Media Marketing World for cases where data goes against intuition: In the time since this post was written (2015), so much has changed. Data is more counterintuitive than ever. Why? We have so much more of it, and that complexity is what creates...You Ask, I Answer: Tracking Google Ads Performance to Amazon?
Clarissa asks, “Question: I publish a book and set up a series of ads using Google Ad Words and the link goes to the Amazon Page. How do I set up tight tracking for the success of the ads, where success = book sales?” This is a challenging situation...You Ask, I Answer: How to Monetize Followers?
Neha asks, “You have a large number of followers on LinkedIn. How do you monetize them? I am looking for ideas to monetize my followers.” Two rules to keep in mind: Gary Vaynerchuk: When you give, give. When you sell, sell. Don’t mix the two. Chris...Public Service Announcement: Mark All As Read Day is April 2
It’s the day after April Fool’s Day, but thanks to news readers, inboxes, and social networks, we’re not consuming information in chronological order. Be sure to mark as read every news and information gathering system you use to prevent you from...You Ask, I Answer: Rising Stars of Marketing
Ashley and the LinkedIn team ask, “Who is one rising star in marketing that you’d like to recognize and why?” Without pause, I’d recognize my CEO and business partner, Katie Robbert. Here’s why: every chef needs a restaurant manager. In data...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
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