by Christopher S Penn | Sep 14, 2023 | AI, Generative AI, Marketing, Marketing Technology, You Ask I Answer
In today’s episode, Allison asks about building AI models for accounting and taxes. I explain a hybrid approach works best – a language model plus a frequently updated data source. It’s complex but doable with the right strategy and data. Consulting...
by Christopher S Penn | Sep 13, 2023 | AI, Generative AI, Marketing, Marketing Technology, You Ask I Answer
In today’s episode, Mara asks about the ecological impact of AI models like chatGPT. I explain there are costs, but they can be minimized through distributed, specialized models vs massive centralized ones. There’s more research needed, but we’re...
by Christopher S Penn | Sep 12, 2023 | AI, Generative AI, Marketing, Marketing Technology, You Ask I Answer
In today’s episode, Allison asks about how widely understood generative AI is right now. I explain that while the category isn’t well known, tools like ChatGPT are. I recommend focusing on capabilities over technical details when advocating adoption....
by Christopher S Penn | Sep 9, 2023 | Almost Timely, AI, Generative AI, Marketing, Marketing Technology, Newsletter
Almost Timely News: Avoiding AI Point Solutions (2023-09-10) :: View in Browser 👉 📕 Get my new book, The Woefully Incomplete Book of Generative AI, absolutely free of financial cost 📕 👉 Watch the newest version of my talk, the Marketing Singularity, recorded live at...
by Christopher S Penn | Sep 7, 2023 | AI, Artificial Intelligence, Careers, Marketing
In today’s episode, I share advice for new grads looking to work in AI – contribute to open source GitHub projects to showcase skills. Tuning public models with limited resources demonstrates aptitude. Participate in repos, do forks and merges to get on...
by Christopher S Penn | Sep 6, 2023 | AI, Artificial Intelligence, Content, Marketing, Marketing Technology
In today’s episode, I discuss how using AI for content creation impacts brand image. It depends on your brand promise – if authenticity is key, AI could undermine trust. But for most, as long as content quality stays high, the source likely doesn’t...