You Ask, I Answer: Insider Secrets for Marketing?
Vincent asks, “What’s the one insider secret for marketing you’d never put in a tweet or a YouTube video, the kind of secret sauce that you withhold for everyone but your best clients?” If the work I do with Trust Insights were cooking, I give...You Ask, I Answer: Best Practices for Google Analytics UTM Tracking Codes?
Julie asks, “What are the best practices for managing Google Analytics UTM tracking codes?” UTM tracking codes – named after their original product, Urchin (the Urchin Tracking Module)- are a mainstay of Google Analytics. UTM codes come in five...You Ask, I Answer: Affordable Marketing Analytics Tools for Small Businesses?
Julie asks, “What are the best affordable analytics tools for small businesses and solopreneurs?” In this video, we’ll walk through the Google Marketing Platform as the platform of choice, plus give you a decision to make: time or money. Also...You Ask, I Answer: Using SEO Data for Social Media?
Emma asks, “How can you use SEO data for social media?” In this video walkthrough, we’ll examine two different types of keyword analysis to show how SEO data can guide social media content creation, focusing on a landscape analysis and a keyword...You Ask, I Answer: Overcoming Poor Past SEO Advice
Stanley asks, “How a website that is trying to become an authority site can overcome the pitfalls occurred from poor advice in the SEO realm?” Overcoming bad past SEO advice is a straightforward, if lengthy process. First, stop doing anything that’s...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
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