#FridayFeeling: How Conference Organizers Should Manage Attendees and Sessions
At events and conferences, organizers are challenged by two types of attendees, the structured and the free-spirited. The structured want session registration and planning out their schedules weeks in advance. The free-spirited want to go where the spirit takes them....You Ask, I Answer: How to Decide What Content to Create?
Pat asks, “How do you decide what content to create? How do you choose?” Choose to create content the same way that Google and other algorithms think about it. Relevance, freshness, and diversity. Choose to create with a specific audience member in mind....You Ask, I Answer: Cleaning Email Lists
Krzysztof asks, “How are you cleaning your email lists? What tools, tips, etc.?” Cleaning email lists and keeping them clean is vitally important. I recommend a 4-step process: Form validation Role removal and misspelling repair Bounce processing Service...#WinWithAI: How To Leverage The Value of Data
Melissa asks, “How can companies leverage data — their most valuable asset — as a competitive advantage?” As part of the IBM #WinWithAI Summit, this is a critical question. What are the uses of data? Data as the end product, for analytics and...#FridayFeeling: The Value of Best Practices
What’s the value of best practices? Some people live and breathe them; other people roundly criticize them. What’s the story? Best practices are competence in a box. They help us to quickly get up to speed on documented, reviewed, and approved ways of...2018 Marketing Planning Framework
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