Marketing Archives - Page 2 of 298 - Christopher S. Penn Marketing Blog

You Ask, I Answer: Fixing GMail Email Marketing Deliverability?

by Christopher S Penn | Oct 8, 2019 | Email Marketing, Google, Marketing, Marketing automation, Marketing Technology

Janet asks, “what newsletter service; aweber, activecampaign, mailchimp, whatever, has the best deliverabilty within gmail? I’m having some nasty delivery issues.” So here’s the thing – it’s not a question of service (as long as the...

You Ask, I Answer: Custom Attribution Models in Google Analytics?

by Christopher S Penn | Oct 4, 2019 | AI, analytics, Artificial Intelligence, Attribution, Google Analytics, Machine Learning, Marketing

Dee asks, “With regard to your attribution models in your AI talks, do you need to create custom reports to get this data into your google analytics? If so, how do you go about doing this and/or anything you could provide to help?” The short answer is that...

You Ask, I Answer: Lightweight Content Audit Tips?

by Christopher S Penn | Oct 3, 2019 | analytics, Content, Content Marketing, Marketing, Marketing Technology, search engine optimization, SEO

Fiona asks, “Any tips for a light content web audit? Ever magic’d up something quick based on little information or objectives?” If we consider the purpose of a content audit, it’s to understand the value of a content marketing opportunity....

You Ask, I Answer: Keywords Per Page in SEO?

by Christopher S Penn | Oct 2, 2019 | AI, Artificial Intelligence, Machine Learning, Marketing, Marketing Technology, search engine optimization, SEO

Hannah asks, “How many focus keywords are you using per page? Does the amount you focus on per page change depending on the domain authority?” This is a more complex question than it used to be. Fundamentally, Google now uses semantic clustering for all...

You Ask, I Answer: Balancing Privacy and Marketing Effectiveness?

by Christopher S Penn | Oct 1, 2019 | Data, Data Science, Marketing, Marketing Technology, Privacy

Dennis and Kim ask, “Is it possible to be an ethical marketer and still use data to inform the ways we interact with our customers? Or are we crossing a line that puts us in opposition to our audience?” In short, yes, it’s possible. A few principles...

You Ask, I Answer: Preparing for Client Meetings?

by Christopher S Penn | Sep 30, 2019 | Client Service, Customer Experience, Customer Service, Management, Marketing

Amber asks, “How do you prepare for client meetings/calls when presenting deliverables? I tend to write down everything that I want to say as my thoughts get murky and I tend to stumble over my words. Is that juvenile? What is the best way to prepare?” A...