Why I Stopped Curating Content on LinkedIn
I’ve stopped curating content on LinkedIn. Why? After all, isn’t it a best practice to share thought leadership content and provide stuff that’s interesting to keep your audience engaged? It is. But not when you’re not around to engage with it....Why Your Content Marketing Isn’t Working
On any given day, a dozen or more articles pass by in my LinkedIn feed and blog reader, sharing the latest tips and tricks for content marketing success. The more lurid ones promise instant results or deep secrets of some kind that ostensibly will make your content...Marketing Strategy: Exclusive Doesn’t Mean Good
Let’s talk marketing strategy for a second. I received an “exclusive” invitation the other day for a deal with some mastermind group I’d never heard of: Heya Reader! EXCLUSIVECLUB is the fastest way to level-up your marketing strategy. It gives...Marketing AI: A Fireside Chat with Cathy McPhillips of the Marketing AI Institute
I recently had the pleasure of sitting down to chat with Cathy McPhillips of the Marketing AI Institute about the Marketing AI Conference (MAICON) on September 13-14, 2021. Cathy and I covered a wide range of topics, such as: Why marketers take AI claims at face value...Unsolicited “Embargoed” Press Releases Are Absurd
I received this “embargoed” press release the other day. The names have been changed to avoid slander and libel. Greetings Christopher: Just bringing this exciting news to the top of your inbox!! The release is embargoed until 8am EDT tomorrow, Tuesday,...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
