Marketing Archives - Page 2 of 269 - Christopher S. Penn Marketing Blog

You Ask, I Answer: Email Marketing Tools in 2019

by Christopher S Penn | Dec 10, 2018 | Data, Data Science, Email Marketing, Marketing, Marketing automation, Marketing Technology

Roger asks, “If you could only use 3 marketing tools for your email list in marketing campaigns which 3 would you choose?” There’s an easy answer and an answer which will give you a competitive advantage. The easy answer is a solid martech stack...

You Ask, I Answer: How Can Marketers Fix Dirty Data?

by Christopher S Penn | Dec 7, 2018 | Data, Data Science, Marketing

Gini asks, “OK! I have questions! Let’s assume the data is a mess or “dirty”, how can a communicator or marketer figure out what’s missing, where the holes are, or why something isn’t working?” This is a process known as...

You Ask, I Answer: Conference Gear for Audio and Video

by Christopher S Penn | Dec 5, 2018 | Audio, Conferences, Marketing, Marketing Technology, Speaking, Video

Amy asks, “I saw this cool setup you were using at the marketing profs conference – would you mind sharing what hardware/software you used? I am in the events space and trying to do more independent recordings like this. Thanks!” Hardware Kimafun wireless...

You Ask, I Answer: Marketing Top Data Challenges of the Future

by Christopher S Penn | Dec 4, 2018 | analytics, Data, Marketing, Privacy, Security, Strategy

Aditya asks, “What do you see as the top data challenges facing marketers in the next couple of years?” While it’s difficult to accurately predict anything today, given the rate of technological change, there’s one sea change already underway...

You Ask, I Answer: How To Make Use of Historical Data and Analytics

by Christopher S Penn | Dec 3, 2018 | AI, Artificial Intelligence, Data, Data Science, Digital Transformation, Machine Learning, Marketing, Strategy

Jim asks, “My organization has years of data stored up. What can we do with it?” Fundamentally, you can take two approaches to your data – making it work for your organization, and then making it work for other organizations. Learn these two...

You Ask, I Answer: Local Value-Added Reseller Marketing

by Christopher S Penn | Nov 30, 2018 | Brand, Customer Experience, Customer Service, Marketing, Strategy

Ava asks, “How can a local reseller market effectively against entrenched brands and big box stores?” Local resellers – like plumbing supply, home decor, electronics, appliance showrooms, etc. – fit in the category of value-added reseller. The...