Four Requirements of Great Marketing Data Visualization
Shashi asks, “People are very visual. What is your best tool for a novice marketer to create good visuals with data?” The best tool? It depends. If we think of a visualization like a cooked dish, like a cake, then we have to have four things: The recipe....Solicited Review: Content Inc. Second Edition
The Second Edition of Content Inc. is a fascinating read. If you’re an experienced content marketer, the first five chapters are nothing new; everyone with 5 years or more of content marketing experience should already know and do most of the Content Inc....How to Think About Conversion Efficiency in Content Marketing
One of the more interesting content marketing metrics that I rarely see in the field is conversion efficiency. There’s some content that simply outperforms other content, but one of the things we forget to include in our normal analysis of content is how much...What Are Your Customers Telling You They Want?
Here’s my question for all the apps begging users to re-enable ad tracking in iOS 14.5… What have you been doing all this time with the data we DO give you? Think about it for a moment. How much data do we voluntarily give different social network and...Google Analytics: A Content Marketing Engagement Test
Here’s a content marketing question to start your thinking: what would you assume the relationship is between average time on page and word count? I would assume there would be a linear relationship, right? More words on a page means more time to read, so there...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
