by Christopher S Penn | Feb 23, 2021 | Marketing, Marketing Data Science, search engine optimization, SEO, Strategy
Mark Schaefer wrote up a very thoughtful analysis of an SEO framework I did recently, and he pointed out that cumulative advantage (both the sociological concept and the title of his new book) makes life difficult if you’re competing against a well-established...
by Christopher S Penn | Feb 22, 2021 | Marketing Data Science, Data Science, IBM, Marketing, Watson
When it comes to learning data science, one of the challenges we face is just how seemingly daunting the field is to learn. There are so many techniques, tactics, and strategies that it’s difficult to know where to start. Learning something new always begins...
by Christopher S Penn | Feb 18, 2021 | Marketing, Google, search engine optimization, SEO
There’s been quite a bit of confusion about how Google works when it comes to the process of indexing and ranking our websites, so I thought I’d take a few minutes to lay out the process as best as we know it. Much of this information comes directly from...
by Christopher S Penn | Feb 17, 2021 | Marketing, Marketing Data Science, Social media, Social networks
Jen asks, “How important are conversations to social media goals?” It depends on the goal, and it depends on how conversations advance that goal. For example, if raw engagement is a goal, conversations with people – especially in public social media...
by Christopher S Penn | Feb 12, 2021 | Review, Awakening, Books, Marketing, Strategy
Mark Schaefer asked me to review his latest book, Cumulative Advantage. It’s a book based on the sociological work of Dr. Robert Merton as well as a series of other sociologists on the phenomenon of cumulative advantage. In the most basic terms, those who have...
by Christopher S Penn | Feb 11, 2021 | Marketing, Strategy, White Belt
Jose asks, "I’ve also like many others decided to get into marketing to change their lives and others. After 15 years in the landscape industry, I have noticed that there is a lot of potentials to help many companies in this Industry. My questions are. Do...