You Ask, I Answer: Reposting Year-Old Social Media Content?
Lindsay asks, “Does anyone repost content from a year ago on social media? Like “one year ago today” – has this been successful?” Reposting and recycling content is a fine idea as long as the original content performed well, or...You Ask, I Answer: Social Media Audience Growth Rates During Crisis?
Elena asks, “Are you seeing more or less followers and audience during the crisis on social media?” Far fewer: Facebook 30 day average: 0.11% growth Facebook 7 day average: 0.04% growth Change: -63% Instagram 30 day average: 0.21% growth Instagram 7 day...You Ask, I Answer: Can AI Solve Word Problems?
Ravi asks, “Can AI solve word problems?” It depends on how we define word problems. Can AI techniques process language and deliver useful outcomes using natural language processing? Absolutely. Techniques like sentiment analysis and machine translation are...You Ask, I Answer: Digital Ad Spend During Quarantine?
Christopher asks, “What are you doing to adjust your digital ad spend when so many people are working from home?” It depends on your business. If you’re classified as a non-essential business and you’re closed, obviously turn off all ad spend...You Ask, I Answer: Free Digital Marketing Courses?
Isabel asks, “I’m sheltering in place in the Bay Area and thought it would be a good time to up my skills through an online class —specifically in digital advertising but also digital marketing in general. I work at a non-profit theater so I’m...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
