by Christopher S Penn | Dec 3, 2019 | Content, Content Marketing, Marketing, Marketing automation, Marketing Technology, Productivity
Jen asks, “How do you curate content for your social media channels?” I have a list of trusted sources, about 150 of them, that I bring into a SQL database. I run several scripts to vacuum up the article text, index it, and then run natural language...
by Christopher S Penn | Dec 2, 2019 | AI, Artificial Intelligence, Data, Data Science, Machine Learning, Marketing
Sampurnakumar asks, “What level of data quality do you need for AI to be successful? Does it require the best data and best data usage to solve problems?” One of the problems with AI, conceptually, is that it’s seen as this mysterious entity that we...
by Christopher S Penn | Nov 27, 2019 | analytics, Marketing, Predictive Analytics, Trends
Kat and about 30 other people ask, “What’s up with Black Friday ads and deals starting earlier and earlier every year?” Markets follow wallets. If there wasn’t demand for it, markets wouldn’t sell it. Watch the video for a tour through...
by Christopher S Penn | Nov 26, 2019 | Advertising, Facebook, Google, Google Ads, Marketing, Marketing Technology, Remarketing
Dominique asks, “What type of remarketing are you using / on which platforms have you been the most successful?” Remarketing, the art of showing ads to people who haven’t converted, on the surface seems like a pretty simple tactic – show ads to...
by Christopher S Penn | Nov 25, 2019 | agencies, Marketing, Social media, Social networks, Strategy
Taryn asks, “What do you/your company post on company social media? Do you share client work and updates? BTS & company culture of the agency to appeal to new hires? A mix of both?” It depends – each channel is different, each audience is...
by Christopher S Penn | Nov 22, 2019 | Learning, Marketing, Professional Development
Monina asks, “What do you currently do for professional development? What do you look for?” I practice what’s called inquiry-based learning, or problem-based learning. This particularly methodology comes from the medical world; in the 1960s, students...