You Ask, I Answer: Detecting Bias in Third Party Datasets?
Jim asks, “Are there any resources that evaluate marketing platforms on the basis of how much racial and gender bias is inherent in digital ad platforms?” Not that I know of, mostly because in order to make that determination, you’d need access to...You Ask, I Answer: Best Audio Leveling Solution for Podcasting?
Mitch asks, “With the return of the Levelator, what’s the best audio leveling solution for podcasting?” For those unfamiliar, the Levelator is a piece of software that promises one-click cleanup of audio to ready it for podcasting. Other solutions,...You Ask, I Answer: Best Tools for Cleaning Data?
Jessica asks, “What are the best tools for cleaning data?” That’s a fairly broad question. It’s heavily dependent on what the data is, but I can tell you one tool that will always be key to data cleansing no matter what data set. It’s the...Guest Appearance on Digging Deeper With Jason Falls
I had a chance to sit down with Jason Falls to chat about analytics, data science, and AI. Catch up with us over 35 minutes as we talk about what goes wrong with influencer marketing, why marketers should be cautious with AI, and the top mistake everyone makes with...You Ask, I Answer: The Definition of Influencer?
Salil asks, “Can reviewers of products on YouTube that have a large following ie. 1 million or more but are not paid by companies to promote their products (example: the channel – Dope or Nope) be called “influencers”?” The definition of...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
