You Ask, I Answer: Do Keywords Still Matter in an AI SEO World?
Shane asks, “With the changes that Google has made to its algorithm, is there still any validity to having a list of keywords and tracking how they are ranking? Do keywords still have a place in the SEO process?” When we decompose a topic, we end up with...You Ask, I Answer: Tracking Specific Link Clicks in Google Analytics?
Will asks, “I’m searching for something that tells me what people click on when they are one of my basic product landing pages. The problem I’m trying to solve: boss says, “I bet this particular button gets a lot of clicks, which means we need...You Ask, I Answer: Dealing With Google SEO Algorithm Change?
Carolyn asks, “A major update to Google’s core algorithm just came out and our site is down 30% for organic traffic overnight. How do you deal with situations like this?” Algorithm updates happen all the time, though Google does deploy large ones a...You Ask, I Answer: Messaging Rebranding Rollout Strategy?
Alyssa asks, “We’re currently going through a messaging rebranding, but not changing our visuals. Do you have any input on whether we should focus on a rebranding rollout strategy and a particular launch date, or just quietly change our messaging on our...You Ask, I Answer: Not Ready for Marketing?
Stephen asks, “Have you ever told a prospective client that they’re not ready for marketing? What were your reasons for turning them away?” Yes, though it was usually for a specific type of marketing, not marketing as a whole. In terms of marketing...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
