Should Politics and Marketing Ever Mix?
In the old days of marketing, conventional wisdom quite correctly suggested that politics and marketing don’t mix. The logic behind this belief is that unless your product or service directly sells to the political audience, taking a political stand simply...47 Second Video: 5 Things You Can Do To Influence The Election
After seeing much digital ink spilled about the recent Presidential debate, I thought it might be helpful to remind you that you can do something to change the course of the election. Here are 5 things – some of which cost nothing but your time – that...The economic case for marijuana legalization and taxation
This fall, citizens of the Bay State face ballot question 4, the question of legalizing marijuana for recreational use. A Yes vote legalizes marijuana for recreational, non-medical usage (it’s already legal for medical use). A No vote keeps the law the same. A...How to use Facebook to create political change [VIDEO]
Many people question whether our constant sharing of political news on Facebook does any good. After all, we tend to attract similarly-minded friends in many ways, so does sharing the politics news of the day truly change anything? This is a valid criticism of the...Money, power, influence, and politics
What can we do to influence the political process? Vote, certainly. Make your voice heard. But amplify your voice by augmenting it with what politicians care about. Politicians are no different than any other kind of audience. If we are to get what we want, we have to...AI for Marketers Book
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