Lea asks, “Curious about your thoughts on when to pause any ad campaigns (in US) across the board during the election?” I wouldn’t necessarily pause unless you’re targeting so broadly that you’ll be bidding and competing for the entire adult population. What you should do is monitor your performance and pricing like a hawk, and…
Summary In today's episode, I discuss whether you should pause advertising campaigns during a US election. Here's what this means for you. You get practical advice on monitoring ad performance, refining targeting, and responding to uncertainty without resorting to a blanket pause. You'll also learn these concepts: why regional disparities in pandemic response and political…
Here’s a thought exercise. Take a moment to read through these tweets. What do you make of them? How do they make you feel? —= Begin Tweets =— “Today I’m announcing an important partnership that has the potential to transform America’s foreign policy – it comes from the heart!” “I am pleased to announce our…
While this post is aimed primarily at US citizens, conceptually it applies to every participatory government. Now that you’ve voted… you did vote, yes? Good. Now that you’ve voted, let’s talk for a moment about two things, teams and steps. First, realize that after the election – as is the case after every election –…
Artificial intelligence poses a future potential problem in the exacerbation of income inequality, much in the same way that automation and robotics creates an income inequality problem today. The Old Way of Making Money In the days before automation and robotics, factories hired humans to do repetitive, boring, and dangerous tasks. Factory owners sold their…
With monitoring of Internet access on the increase (thanks Congress) and the importance of privacy at an all-time high, I thought I’d explain what a VPN is, why you need one, and how to protect more of your privacy online. Explaining Privacy Right now, when we use the Internet – surfing the web, sending email,…
Chris Brogan commented recently, “77% of CEOs are complaining about the availability of key (usually technical) skills. Plenty of people are complaining about the lack of jobs. Maybe, just maybe, people need to bite the fear bullet and get trained on something highly technical that’s actually applicable to the work environment. I bet Christopher Penn…
Nothing sums up the most recent political environment in the United States as well as the phrase willful ignorance. We are, as a culture, willfully ignorant of data, of facts, of information. We know it is there, but we choose to ignore it. For example, take this conversation Chris Brogan had on his Facebook profile…
In the old days of marketing, conventional wisdom quite correctly suggested that politics and marketing don’t mix. The logic behind this belief is that unless your product or service directly sells to the political audience, taking a political stand simply alienates a portion of your audience for no reason. As with every rule, times and…
After seeing much digital ink spilled about the recent Presidential debate, I thought it might be helpful to remind you that you can do something to change the course of the election. Here are 5 things – some of which cost nothing but your time – that could change the outcome of the election towards…
