You Ask, I Answer: What Makes for Compelling Events?
In today’s episode, we answer the question, “What compels you to attend a webinar/online event?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer?...IBM THINK 2022 Champions Roundtable
Quotes
My teacher Stephen K. Hayes shared this practice he got from his father, motivational speaker Ira Hayes, the practice of compiling quotations and ideas. Every now and again, we hear a quote that instantly resonates, that makes sense. We have that feeling of...Mind Readings: Why Marketing Case Studies May Be Ineffective
A case study means different things to a student versus a marketer. Find out why marketing case studies are so terrible and why marketing could learn a thing or two from academia’s case studies. Can’t see anything? Watch it on YouTube here. Listen to the...AI for Marketers Book
In this all-new, completely-rewritten Third Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
