You Ask, I Answer: What is Identity Marketing?
Hannah asks, “What is identity marketing?” Identity marketing is the use of consumers’ identities for marketing purposes. This can be done by creating identities that customers adopt, or by bonding brands to customers’ existing identities....You Ask, I Answer: Helping People Remember When You’re Speaking?
Bobby asks, “How do I help people remember what I’m presenting when I’m speaking?” To help people remember what you’re presenting, try to reduce cognitive load as much as possible. This means keeping your slides clean and simple,...Mind Readings: What Does Intermediate Mean?
In a discussion recently about conference sessions, I raised the challenging question: what does intermediate even mean? Chances are it’s not an especially helpful expression. Here’s what we can do better. Intermediate means different things to different...Mind Readings: Peer Pressure
At a recent event I was at, I spoke to someone who had some very interesting things to say about why they don’t wear a mask. Summary: In today’s episode, the speaker is talking about peer pressure. He was at an event recently, where he was wearing a mask,...Mind Readings: Swimming in Idiotic Conspiracies
The single biggest intellectual mistake of the last 50 years is the assumption that all opinions and points of view are valid and deserve attention. Can’t see anything? Watch it on YouTube here. Listen to the audio here:...AI for Marketers Book
In this all-new, completely-rewritten Third Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
