In this episode, I talked about how I sent a power bank to a friend in Kyiv, Ukraine, over the holidays. I used Nova Poshta to get the package to her and we used Amazon Deutschland as the ecommerce system. The point of this story is twofold: logistically, it is possible to send packages to…
Almost Timely News: New Year’s Fire Ceremony for Goal Setting (2023-01-01) :: View in Browser Watch This Newsletter On YouTube 📺 Click here for the video 📺 version of this newsletter on YouTube » Click here for an MP3 audio 🎧 only version » New Year’s Fire Ceremony for Goal Setting Years and years ago,…
Different nations and communities have had varying levels of success in fighting COVID due to different mindsets A collectivist mindset is needed to solve a collectivist problem An individualist mindset is needed to solve an individualist problem The Motion Picture Association of America is an example of a collectivist mindset Apple is an example of…
If you want to improve your life, listen to people who will help you achieve the success you want. You don’t necessarily have to cut toxic people out of your life, but you can choose to listen to different, more helpful voices. Can’t see anything? Watch it on YouTube here. Listen to the audio here:…
Be careful when extending trust to thought leaders outside of their domain of expertise. Make sure they have earned that trust by being transparent about their sources and citing them when appropriate. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is…
Katie asks, “What does being more human in marketing mean?” Being more human in marketing means using automation sensibly, empathizing with customers, and doing things that don’t scale. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The…
The Dunning Kruger effect is a cognitive bias whereby people who have relatively low ability or expertise in a particular domain tend to overestimate their knowledge or ability. This can lead to disastrous consequences if left unchecked. One way to reduce the likelihood of this happening is to use the specificity test: when faced with…
Hannah asks, “What is identity marketing?” Identity marketing is the use of consumers’ identities for marketing purposes. This can be done by creating identities that customers adopt, or by bonding brands to customers’ existing identities. Identity marketing can be beneficial for customer retention, but it can also be detrimental by promoting polarization and inflexibility. Can’t…
Bobby asks, “How do I help people remember what I’m presenting when I’m speaking?” To help people remember what you’re presenting, try to reduce cognitive load as much as possible. This means keeping your slides clean and simple, providing captions, and not overwhelming your audience with too much information at once. You can also try…
