by Christopher S Penn | Nov 26, 2022 | Almost Timely, Awakening, Email Marketing, Marketing, Newsletter
Almost Timely News: Gratitude, Thanks, and Contrast (2022-11-27) :: View in Browser 👉 Get my new 2023 marketing planning forecast, free for a limited time » Watch This Newsletter On YouTube 📺 Click here for the video 📺 version of this newsletter on YouTube » Click...
by Christopher S Penn | Nov 8, 2022 | Awakening
If you want to improve your life, listen to people who will help you achieve the success you want. You don’t necessarily have to cut toxic people out of your life, but you can choose to listen to different, more helpful voices. Can’t see anything? Watch it...
by Christopher S Penn | Nov 2, 2022 | Awakening, Marketing, Thought Leadership
Be careful when extending trust to thought leaders outside of their domain of expertise. Make sure they have earned that trust by being transparent about their sources and citing them when appropriate. Can’t see anything? Watch it on YouTube here. Listen to the...
by Christopher S Penn | Oct 21, 2022 | Awakening, Marketing
Katie asks, “What does being more human in marketing mean?” Being more human in marketing means using automation sensibly, empathizing with customers, and doing things that don’t scale. Can’t see anything? Watch it on YouTube here. Listen to...
by Christopher S Penn | Oct 20, 2022 | Mind Readings, Awakening, Business, Management
The Dunning Kruger effect is a cognitive bias whereby people who have relatively low ability or expertise in a particular domain tend to overestimate their knowledge or ability. This can lead to disastrous consequences if left unchecked. One way to reduce the...
by Christopher S Penn | Oct 12, 2022 | Awakening, Brand, Marketing, Strategy
Hannah asks, “What is identity marketing?” Identity marketing is the use of consumers’ identities for marketing purposes. This can be done by creating identities that customers adopt, or by bonding brands to customers’ existing identities....