Mind Readings: You Become the Company You Keep
If you want to improve your life, listen to people who will help you achieve the success you want. You don’t necessarily have to cut toxic people out of your life, but you can choose to listen to different, more helpful voices. Can’t see anything? Watch it...Mind Readings: Beware Blanket Trust of Thought Leaders
Be careful when extending trust to thought leaders outside of their domain of expertise. Make sure they have earned that trust by being transparent about their sources and citing them when appropriate. Can’t see anything? Watch it on YouTube here. Listen to the...You Ask, I Answer: Being More Human in Marketing?
Katie asks, “What does being more human in marketing mean?” Being more human in marketing means using automation sensibly, empathizing with customers, and doing things that don’t scale. Can’t see anything? Watch it on YouTube here. Listen to...Mind Readings: Preventing Dunning Kruger Effect
The Dunning Kruger effect is a cognitive bias whereby people who have relatively low ability or expertise in a particular domain tend to overestimate their knowledge or ability. This can lead to disastrous consequences if left unchecked. One way to reduce the...You Ask, I Answer: What is Identity Marketing?
Hannah asks, “What is identity marketing?” Identity marketing is the use of consumers’ identities for marketing purposes. This can be done by creating identities that customers adopt, or by bonding brands to customers’ existing identities....AI for Marketers Book
In this all-new, completely-rewritten Third Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
