Social Media Marketing World Success Guide

Social Media Marketing World is one of the largest, if not the largest, social media marketing conferences in the world. Michael Stelzner and the crew at Social Media Examiner do an amazing job of putting on this mammoth show each year in San Diego. Getting the most out of the show requires a few simple steps in advance. For first-timers, I’ve got a few suggestions to enhance your SMMW experience.

1. Stay hydrated. You’re going to two deserts for the price of one: San Diego, which tends to be a hot, arid climate, and a convention center, which tends to run air conditioning and thus remove even more water from the air. Drink water copiously. As the US Army expression goes, if you don’t have to use the restroom frequently, you haven’t had enough water.

2. Bring COMFORTABLE SHOES. You will be walking a TON. See this lovely map below? That’s the San Diego Convention Center. End to end, it’s a third of a mile long. There’s a baseball field next to it for size comparison.

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3. Bring a portable power strip and power banks. Outlets aren’t always nearby and you will burn down your phone battery being social. I’m partial to the Anker 20,000 man power brick. It weighs as much as a small brick but will keep a tablet and phone charged up all day. I also carry a Monster travel 4-port power strip, which I love dearly. It’s a friend-maker – bring it out and make friends.

Also, don’t forget your device cables. Bring 2 of each.

4. Arrive with a BURNING question that you ask everyone you meet. What one question MUST you get answered in order for the conference to be worth it? If you don’t have a burning question, you’ll enjoy the show but you won’t get the most out of it.

5. Plan your sessions in advance. Got that burning question handy? You’ll find session planning on the official agenda much easier. Use the event planner to start and be sure to add key sessions to your calendar using the handy add to calendar feature.

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Planning on attending my session on data-driven customer journeys? Click here for calendar reminders for Google Calendar, iCal for Mac, and Outlook.

6. Party responsibly. If we speakers are doing our jobs right, your brains should really hurt by the end of the event. You want to get the most out of the event, so pace yourself. That business-changing insight you’ve got a burning question about may happen on the last day of the event, and you want to be sober enough and awake enough to catch it.

7. Bring earplugs. I always travel with ballistic earplugs. They’re great for reducing that screaming baby on the airplane to a dull roar, and priceless for major events like SMMW. Loud convention centers and concerts and parties are awesome… for a short while. Enough loud noise will fry you. Bring a bottle of earplugs and you will end up much less fatigued.

8. Bring business cards. Duh.

9. Bring space. As in, pack lightly so you have room for all the fun stuff the various exhibitors have to offer.

10. Bring a day pack/bag. There will be times you won’t want to lug around heavy luggage or a full laptop case. A small messenger bag will fit the bill perfectly. I’m personally a fan of the Osprey Nano, but any small bag or pack will do.

See you at Social Media Marketing World! Haven’t bought tickets? Get them here.

Disclosure: All links to Amazon in this post are affiliate links. I earn a small but non-zero fee if you buy something. The Social Media Marketing World link is also an affiliate link.


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Scaling Innovation: My MarTech SF 2016 Talk

I have the privilege and pleasure of speaking at the annual MarTech San Francisco conference. What started out as a humble gathering of marketing technologists two years ago by Scott Brinker has turned into a juggernaut of a conference. 1,200 all-access attendees and another 2,000+ Expo attendees have come to San Francisco to learn about marketing technology.

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My talk at the show is Scaling Innovation; it details my work at SHIFT Communications to introduce the LEAD Framework for fostering innovation.

Can’t be at MarTech? Not a problem! I’ve made my entire talk available for download. Get not only the slides, but all the words here:

http://www.shiftcomm.com/martechsf2016

Whether you’re at MarTech or not, I hope you take the LEAD Framework and scale innovation in your organization!


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Summarizing Seth Godin at #INBOUND15 in 16 tweets

The opening keynote of INBOUND15 was none other than Seth Godin. In 16 tweets, here’s what he had to say:

A concise summation of marketing’s role.

Rather than who your customers are now. What’s aspirational to them?

Ask yourself the tough question. Would anyone miss you?

Most people behave in an opposite fashion. They want to take credit and shift blame.

“This might work. This might not work.”

Another perspective on marketing.

Our fear of risk mires us down in the procedural.

The literal truth. Resumes. CVs. LinkedIn profiles. None of it speaks to what you will do next that’s great, because you haven’t done it yet.

A reference to being the linchpin.

A reference to what’s stopping us from innovating. It’s not technology. It’s fear.

A reference to Tribes and not trying to please everyone.

No one can reassure you that something which has never been done before is going to work.

Infinite games are games without winning or endings, like playing catch with your children.

Referencing connection.

Referencing Tribes again; you don’t need permission as much as you need connection and a common purpose.

The final word of the evening, and a great way to think about how we as marketers must change.

Looking forward to INBOUND15 day 2. If you’re at the event, see you at 1:30 for my talk on Measuring PR in the 21st Century.


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